Team Lead Retail Expansion

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company . Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us? What you´ll do: Launch strategy by market: prioritization, sequencing and resource allocation across countries, with a clear view of where the next stores must be launched Pipeline health: lead generation capacity, funnel conversion and candidate quality across all markets, with a rolling 12-month view of openings The launch model: playbooks, templates, standards and the stage-gate from candidate to opening, owned centrally and enforced locally Business case discipline: a common standard for evaluating partners and sites, with a go/no-go gate before commitments are made Team leadership: hiring, onboarding, coaching and performance of the launch managers and network developers, including a clear market ownership structure Tracking and reporting: pipeline, signings, openings, timing, early performance Cross-functional alignment for launches: Legal, Finance, Real Estate, Marketing, IT, HR and Retail Ops aligned on launch priorities, timelines and capacity Handover quality: a clean, defined transfer from launch to Store Management, with agreed criteria for when a store is “launched” Market entry and model testing: supporting new markets with a structured test-and-learn approach Who we´re looking for: Strong experience in retail expansion, franchise development or network growth, with at least 2 years leading a team Proven track record of launching and scaling store networks across more than one market Strong commercial and financial judgment: business cases, unit economics, negotiation Comfortable with ambiguity, and able to build structure w Credible with senior leadership, partners and cross-functional teams Fluent in English, plus at least one other major European language (French, German or Spanish); more is a plus Willing to travel regularly across Europe What we offer: The opportunity to create real impact, take ownership and accountability, and drive meaningful change. Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo. A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events. A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities. Private Health Insurance and 24 vacation days per year, with 1 extra day per year worked (until a limit of 29 days per year). A flexible hybrid setup with up to 22 remote days per quarter. A modern, pet-friendly office in Parque das Nações, Lisbon. Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible. Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]