Expansion Manager [Germany]

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company . Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us? What you´ll do: Be responsible for the development of Emma’s franchise network in Germany and ensure its success Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the German market Manage internal and external stakeholders (internal teams, prospective franchisees, legal and real estate partners) throughout the development process Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential Develop a strategic plan for franchise network expansion covering all aspects of the business (legal, financial, operational, marketing) Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners Be an inspirational example for team members through high performance and demonstrated leadership Who we´re looking for: More than 2 years of experience in project management or network/franchise development Availability to travel You are fluent in German and English (other languages are a plus!) Experience in franchise development or store launches in Germany is a plus You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions You are resilient and able to drive your projects to completion, successfully and on time First-hand experience in business development, partnership management, or lead generation is a plus First-hand experience in launching a store or franchise is a plus Your strengths include a sense of responsibility, self-reliance, and a structured way of working You love to organize and coordinate things yourself, and can move forward independently You are passionate, self-confident, and comfortable approaching new people A completed degree in Business Administration, Marketing, or a related field is a plus What we offer: The opportunity to create real impact, take ownership and accountability, and drive meaningful change. Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo. A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events. A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities. 25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year). A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel