Social Media Growth Manager

Description About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities We’re looking for a Social Media Growth Manager who understands how algorithms work, knows why content goes viral, and can turn those insights into repeatable, scalable growth systems. This is not a traditional social media management role. You won’t be managing content calendars, scheduling posts, or focusing on community engagement. You’ll be engineering organic growth at scale. Your challenge? Build the organic distribution engine that makes our brands impossible to ignore. You’ll have the freedom to design, test, and scale organic growth strategies across TikTok, Instagram, and emerging social platforms. It’s not about managing individual posts. It’s about building the systems behind millions of views. Engineer viral growth: Develop and execute organic growth strategies designed to maximize reach, engagement, and distribution at scale. Build multi-account distribution networks: Design and manage networks of social accounts that amplify content, accelerate reach, and create sustained audience growth. Turn trends into growth opportunities: Identify emerging trends, viral formats, and algorithm shifts, then rapidly translate them into content strategies. Scale content production with AI: Leverage AI-powered tools, automation, and content workflows to produce and distribute high volumes of content efficiently. Activate creator networks: Develop creative concepts, briefs, and distribution strategies that hundreds or thousands of creators can execute. Build systematic experimentation: Continuously test hooks, formats, retention structures, publishing strategies, and distribution tactics to identify what drives exponential growth. Optimize for algorithm performance: Analyze retention, completion rates, shares, replays, and distribution velocity to understand what works and scale winning approaches. Create repeatable growth engines: Transform successful experiments into scalable systems that can be replicated across brands, accounts, and markets. Requirements 4–6 years of hands-on experience in organic social media growth, viral content strategies, or growth hacking, with a proven track record of scaling TikTok and Instagram accounts. Demonstrated success driving explosive organic growth , ideally growing accounts from zero to hundreds of thousands of followers or generating millions of organic views. Deep expertise in TikTok and Instagram algorithms , including viral hooks, audience retention, completion rates, engagement signals, and content distribution mechanics. Hands-on experience building and scaling multi-account networks , clipping ecosystems, or high-volume content distribution strategies to maximize organic reach. Strong ability to identify, adapt, and capitalize on viral trends , translating emerging formats into creative concepts and rapid growth experiments. Proficiency with AI-powered content creation and automation tools , such as Opus Clip, generative video platforms, and scalable content production workflows. Experience developing creative strategies and actionable briefs for creators, influencers, or content production teams, enabling high-volume execution. Strong analytical and experimentation skills , using performance metrics, A/B testing, and rapid iteration to optimize content performance and replicate viral success. An entrepreneurial, creative, and results-driven mindset , with exceptional problem-solving skills, high ownership, and the ability to build unconventional growth strategies from scratch.