Growth Marketer Native Ads

Description About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Key Responsibilities At Trafilea, acquisition isn’t about launching ads—it’s about building scalable growth engines that acquire millions of customers through constant experimentation, creativity, and data. We’re looking for a Growth Marketer, Acquisition (Native & Programmatic) to own the execution and optimization of paid acquisition campaigns across platforms like Taboola and AppLovin . You’ll combine media buying, creative testing, AI-powered workflows, and performance analysis to continuously discover what drives profitable growth. If you’re early in your career, hungry to learn fast, and excited by owning campaigns with real business impact, this role was built for you. What you’ll do Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance. Build, launch, and optimize campaigns across all three platforms, making daily decisions based on ROAS, CPC, funnel performance, and profitability. Drive the Native creative strategy , defining what image-based concepts to test in partnership with our Creative Strategy team. Optimize landing pages and funnels specifically for Native traffic, connecting media buying decisions with the full customer journey. Run a high-velocity testing cadence across campaigns, creatives, and funnels—launching, analyzing, documenting learnings, and iterating every week. Turn performance data into action , identifying what’s driving profit drops and where the next scaling opportunities are. Lead and develop a Media Buyer , setting clear responsibilities, coaching performance, and building their autonomy. Build the Native Ads playbook at Trafilea , bringing proven practices from your previous experience and continuously raising the standard of the channel Requirements 2+ years of hands-on experience operating and scaling campaigns across Taboola, Outbrain, and NewsBreak. Proven scaling experience—not simply familiarity with the platforms. Strong understanding of direct-response landing pages and funnels for Native traffic. Solid judgment around image-based creative and what drives performance in Native. The analytical ability to diagnose profitability issues across funnel metrics such as add-to-cart, initiate checkout, CPC, ROAS, and product-level performance. The ability to lead, coach, and develop a Media Buyer. Meta Ads experience is a plus