Senior Product Manager, CRM & GTM

GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, and even our name: GitLab embraces the open source model of collaboration where each contribution builds on the work of those before it. We were the first and remain the only company with a fully remote workforce, and our commitment to transparency and iteration drives everything we do. The company is based in the United States, but you can work from anywhere in the world, and our all-remote guide explains how we work. We are looking for a product manager to lead the vision and execution for the systems that power GitLab’s go-to-market operations. You will be responsible for evolving our Salesforce and integrated tooling strategy to streamline operations, improve data quality, and enable our GTM teams to scale efficiently. What you will do Drive the strategic direction for GitLab’s GTM systems, with a focus on Salesforce, Sales Cloud, Service Cloud, and integrations with our product, billing, and data platforms. Partner with stakeholders in Sales, Marketing, Customer Success, Finance, and Engineering to identify system gaps and opportunities to improve efficiency and scalability. Lead the full product development lifecycle, from discovery and requirements gathering to implementation and rollout, ensuring systems meet the evolving needs of the business. Build and prioritize a roadmap that balances technical debt, platform scalability, and new capabilities, aligning with company goals and OKRs. Implement best practices for CRM data governance, ensuring data integrity, accurate reporting, and actionable insights across GTM teams. Drive change management efforts, ensuring smooth adoption of new tools and processes across GTM teams. Measure and communicate the impact of system improvements on pipeline generation, sales productivity, and customer experience. What you will bring Proven experience as a product manager in GTM systems, ideally with a focus on Salesforce and related CRM tools. Strong understanding of Salesforce architecture, Sales Cloud, Service Cloud, and integrations with third-party applications. Experience working cross-functionally with Sales, Marketing, Customer Success, Finance, and Engineering teams to deliver impactful system solutions. Demonstrated ability to prioritize and manage complex roadmaps with competing priorities and stakeholders. Excellent communication and stakeholder management skills, with the ability to translate technical concepts into business outcomes. Analytical mindset with a data-driven approach to problem solving and decision-making.