Senior ABX Marketing Specialist

Who we are: Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us. Why is this role important to Field Nation? The Senior ABX Marketing Specialist executes the named-account plays that revenue marketing and sales run against our highest-priority targets, owning day-to-day play design, activation, and iteration based on what’s converting to pipeline. Success is measured by pipeline created and opportunities influenced in our named-account set, not by campaign volume or leads generated. What you’ll get to do: ABX Play Design and Execution Design and execute ABX plays for named accounts, including channel sequencing, cadence, and messaging adaptation, within the account tiers and program framework set by marketing leadership Adapt and personalize messaging and content for named-account audiences, rather than originating net-new brand or product narrative Partner directly with Marketing, SDRs, and AEs on named accounts to align play design with active pipeline conversations and account intelligence; maintain detailed written records of account status and next actions to support async collaboration Translate intent signals from 6sense (or equivalent) into timely program activation, surfacing account activity and triggering personalized outreach sequences during the US business day Build and maintain account briefs, program documentation, and SDR playbooks that are thorough enough for AEs and SDRs to act on without a live handoff conversation Review program performance data regularly and adjust sequencing, targeting, and messaging based on what’s converting to pipeline Sales and SDR Partnership Participate in regular named-account working sessions with US counterparts (synchronous, scheduled within overlap hours), reviewing account status, adjusting active plays, and aligning on next moves Serve as the day-to-day ABX liaison for US-based SDRs and AEs, maintaining a working rhythm that surfaces the right account intelligence at the right time; proactively push relevant updates rather than waiting to be asked Act as the connective tissue between Marketing’s intent data and Sales’ account knowledge, translating signals into clearly documented actions both teams can act on across time zones Account Targeting and Intelligence Help build and maintain the named-account target list in partnership with Sales, Marketing Operations, and Product Marketing, working within the ICP criteria and go-to-market priorities set by marketing leadership Use 6sense, Salesforce, and other data sources to build account segments, identify in-market buying signals, and prioritize play sequencing Conduct regular written account reviews with AEs to assess engagement depth and intent trends, producing documented summaries that keep US counterparts informed across time zones ABM-Focused Events Support focused, account-centric events, roundtables, executive dinners, and targeted field events designed to deepen relationships within named accounts Design and execute pre-event account targeting, outreach sequencing, and post-event follow-up plays; manage logistics and communications across time zones with clear documentation and handoff protocols Evaluate event participation through an ABX lens: which named accounts attended, what conversations advanced, and what follow-on plays to trigger Reporting and Optimization Track and report on ABX program performance at the account level: meetings booked, opportunities created, pipeline influenced, with written summaries designed for async review by US leadership Maintain clean account and opportunity data in Salesforce to support attribution and play effectiveness analysis Flag gaps in the current ABX motion and bring forward prioritized, documented recommendations for improvement You might be a good fit if you have: 3-5 years of B2B marketing experience at a SaaS, technology, or services company supporting US/UK-based clients or a US/UK-headquartered business (not BPO, consumer, or purely local-market experience). 2+ years of hands-on ABM/ABX experience: designing and executing named-account programs, campaigns, or plays (may have been gained through ABM, demand generation, growth marketing, revenue marketing, or similar roles). Direct AE or sales-rep partnership: has worked with individual account executives, not just sales leadership, on named accounts; can provide specific examples from prior roles. Salesforce proficiency: navigates pipeline reports, opportunity data, and campaign attribution independently; Salesforce listed as a working tool, not aspirational. 6sense or equivalent intent platform: hands-on activation experience with a named intent platform (6sense, Demandbase, Terminus, RollWorks, or a comparable tool); candidates without 6sense specifically must demonstrate transferable intent-data logic from another platform. Demonstrated async communication and documentation skills: prior experience working with US-based stakeholders across a significant time zone gap; produces clear, structured written updates that enable teammates to act without a follow-up call. Advanced written English communication: produces and adapts play documentation, account briefs, and SDR enablement content at a professional standard; writing samples may be requested during screening Availability overlap: minimum 4 hours daily overlap with US Central Time; extended overlap preferred during the onboarding period. Bachelor’s degree in Marketing, Business, or a related field. Position Type/Expected Hours of Work: This is a full-time, hybrid position, We come into the office on Mondays & Tuesdays. Shift: 9 hours/day – 5 days per week ( Mon-Fri ) Working hours generally range from 8pm-5am (can vary due to daylight savings in the U.S.) Office Location: Uttara, Dhaka, Bangladesh (Hybrid) Salary Range: BDT 1,50,000-2,00,000 (Monthly) Why we think you’ll love it here: At Field Nation, we believe great work deserves great support. Here’s a snapshot of the benefits designed to reward performance, support well-being and create an enjoyable workplace experience. 1. Compensation & Financial Rewards Because hard work should feel like winning. Field Nation LLC Performance Reward – Because every citizen of Field Nation deserves a stake in the win! Festival Bonus – Celebrate the big festivals with some extra cheer (and cash!). Referral Bonus – Incentives for successful employee referrals. Gratuity – Honoring your long-term dedication Leave Encashment – Opportunity to encash unused annual leave balance at year-end. 2. Health & Wellness Your body, mind, and family matter. Medical Insurance – Comprehensive health coverage for employees and their immediate family (spouse and children). Gym Membership – Stay fit, active, and energized. 3. Daily Operations & Office Perks Complimentary Lunch / Dinner – Because good work needs good food. Unlimited Tea & Coffee – Keep the energy flowing. Transportation – Helping you get to work hassle-free. Mobile Data Allowance – Allowances to ensure connectivity. 4. Professional Development Career Development Budget – Dedicated funds for professional learning and growth. 5. Culture, Events & Time Off Fostering work-life balance and strong team connections. Work Model: Hybrid (2 days in-office, 3 days remote per week) – balance is key. Summer & Winter Field Weeks – Two annual team retreats to connect, collaborate, and recharge. Quarterly Team Outing Budget – Enjoy exciting activities and quality time with your team to bond, relax and celebrate together. Occasional Gifts – Surprises and gifts to celebrate milestones & welcome new faces. Leave Benefits: Paid Time Off – Take the time you need! Covers annual, casual, and sick leave so you can recharge and come back ready to shine. Hajj/Umrah Leave Maternity Leave Paternity Leave Why Field Nation? At Field Nation, we are breaking the barriers to work and enabling the gig economy. We’re a tech company that offers a web-based marketplace solution for buyers and sellers of contract services to simply connect, work, and manage their business. We look for collaborators, innovators, and problem solvers to join us in our common purpose of changing the way work gets done. We were named a Top Workplace by the Star Tribune in 2017, 2018, 2019 and a Top 150 Workplace in 2020, 2021 & 2022. We look to hire extraordinary people and provide them with extraordinary benefits. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.