Marketing Operations & AI Specialist (Full Time, Remote)

About Frontier Frontier is a subsidiary of Fresh Prints . Fresh Prints is a New York-based, fast-growing, fully remote, 150-person company with most of our team based in India and the Philippines. A few years ago, Fresh Prints began helping other fast-growing companies build their teams. We got so good at it that we spun out a new company to focus exclusively on that — and called it Frontier . We help companies grow cross-functional teams abroad. We hire the smartest people and place them into great companies. If you’re interested in a Frontier role and you apply and are accepted, we’ll screen you through assessments and interviews and aim to connect you with the right opportunity. About the client Balto is building the AI Workforce for contact centers, and needs a Marketing Operations and AI Specialist who keeps the marketing engine clean, measurable, and running. You’ll own the data, the attribution, and the day-to-day operations that keep the BDR team productive. This role is for someone who sees a tedious, manual process and immediately starts building a way to never do it by hand again. You’ll use AI to build tools and workflows that take the busywork off everyone’s plate. You understand why the work matters, not just how to do it, and you’d rather bring a solution than wait for instructions. What You’ll Own Data Quality Clean up and maintain contact, account, and lead data across HubSpot and Salesforce Find the root cause of bad data, fix it, and put a process in place so it doesn’t come back Build AI-powered workflows that handle enrichment, deduplication, and cleanup so no one does it by hand Marketing and Campaign Attribution Own marketing and campaign attribution from first touch to closed-won Make sure every campaign is tracked correctly so the company knows what’s actually driving pipeline Build reports that answer real questions and help the team decide where to spend time and money List Building Build and enrich target lists in Clay and TitanX based on Balto’s ICP and target accounts Keep lists accurate, deduplicated, and ready to use Process and Tool Building Spot manual, repetitive work and replace it with automations, AI agents, or simple tools Solve problems on your own, and come to the table with a recommendation, not just the problem Document processes, fields, and changes, and tell the right people when something changes and why it matters BDR Operations Build reports that show each BDR’s activity: calls, emails, and who’s getting contacted Decide which lists should be sequenced, and load contacts into Outreach sequences for the BDRs Monitor BDR task loads and sequence capacity to make sure workloads are realistic and lists are being worked effectively. Surface gaps early, whether that’s a rep falling behind on assigned tasks, a list running dry, or a sequence underperforming. What You Bring to the Table You don’t need to have done every single one of these. But the more that sound like you, the better: 3+ years in marketing operations, sales operations, or revenue operations at a B2B company Extremely detail-oriented. You notice the duplicate record, the broken field mapping, and the campaign that isn’t tracking before anyone else does You understand the business. You know why a report matters, who uses it, and what decision it drives You think for yourself. Give you a problem and you’ll investigate it, ask the right questions, and come back with a recommended solution. You communicate clearly when things change: new processes, new fields, new rules, and what people need to do differently Hands-on experience with attribution models and campaign tracking Comfortable working with large datasets in spreadsheets, including formulas, lookups, filtering, and data cleanup. Experience supporting BDR or SDR teams with reporting, list building, or sequencing Tools You’ll Work With Claude HubSpot Salesforce Clay Outreach TitanX Balto is AI-Native Balto doesn’t just build AI, it lives it. The company needs someone who uses AI to get rid of tedious work, not someone who occasionally asks ChatGPT a question. That means you’re: Building your own AI agents, custom assistants, automations, or multi-step workflows Using AI to clean and enrich data, build lists, analyze results, and automate repetitive work Turning a manual process into an automated one without being asked Keeping up with new AI tools and putting the useful ones to work fast Bonus Points For B2B SaaS or contact center experience SQL or basic data skills Salesforce or HubSpot admin experience Building tools or scripts with Python, APIs, or no-code platforms Why Balto Balto is not another tech startup. It is powering a real shift in how people work, with AI doing the repeatable stuff so humans can focus on what matters. That applies to the team too. In this role, you’ll help make that true for marketing and sales. Balto is driven by a set of core values that shape the impactful work done at the company: Anchor on Success: Every task begins by envisioning success. Ambitious goals are set, respecting both incremental and transformative progress, continuously adapting, and embracing new tools and best practices to stay at the forefront of technology and business. Love Every Customer: Customers are the lifeblood of Balto’s operations. Every interaction is treated as a chance to show passion and commitment, with tireless inventiveness in solving their problems, no matter the size, industry, or complexity. Talk Things Out: Communication is key. Problems are solved through open, honest conversations across all levels of the organization, without the barriers of hierarchy. Always Be Growing: Growth is a personal journey that impacts the whole company. Every teammate is encouraged to own their professional development, supported by a culture that values learning. Own the Work: The team is empowered to take initiative and produce results they’re proud of. Ownership means being proactive in identifying and solving problems, always pushing toward great outcomes. Start with Gratitude: Work at Balto is fueled by gratitude. Every teammate’s contributions are recognized and appreciated, even in challenging discussions. Plus the good stuff: fully remote, smart and supportive AI-obsessed teammates, real ownership with a clear path to grow. Apply If You work best with autonomy and don’t need your hand held Messy data bothers you enough to fix it for good You’d rather spend an afternoon automating a task than do it by hand twice You want to see how your work shows up in pipeline Job Details Competitive Annual Salary Shift: Monday–Friday, 8:00 AM – 5:00 PM EST. Health Benefits, Equipment, and Paid Leaves Type: Full-time REMOTE role.