Lifecycle & Email Marketing Manager

Lifecycle & Email Marketing Manager Fresh Prints‘ email channel is our oldest and highest-potential channel — and the one we’ve leveraged the least. We’ve built a strong technical foundation, but we’re missing the layer that actually makes email work: content. Emails that land at the right moment, in the right way, and create real value for the people on our list. We’re looking for someone who is first and foremost a great marketer — someone who understands what makes an email get opened, get read, and drive a click. You’ll own both our campaign email and our full lifecycle program, and you’ll extend that same craft into SMS as we build it into a real channel. This isn’t a role where you inherit a machine and keep it running. You’re building the content engine on top of the plumbing we already have. If you’ve been waiting for a channel with this much upside and this little baggage, this is it. This role is about: • Owning every word that goes out — subject lines, body, CTAs — across email and SMS • Turning a solid technical setup into a channel people actually look forward to hearing from • Building lifecycle flows that feel like a conversation, not a drip someone got trapped in • Writing for a college-age audience in a voice that feels made for them, not blasted at them • Bringing a real point of view on performance — not just reading the numbers, but knowing what they’re telling you to do next What You’ll Own Campaign Email & SMS Content • Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints’ major marketing moments • Work with our brand and creative teams on design and copy so every send feels on-brand • Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them • Write messages that resonate with a college-age audience: content that feels like it’s actually written for them, not generic marketing Lifecycle Program (Email & SMS) • Own the strategy and content for Fresh Prints’ lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we’re leaving engagement on the table • Own segmentation: define the audiences and journey logic that decide who gets what, when • Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box Deliverability & Performance • Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation • Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance • Report on performance on a regular cadence — what’s working, what isn’t, and what you’re changing based on the data • Bring a point of view: not just “open rate was 28%,” but “here’s what that tells us about the subject-line approach, and here’s what I’m testing next” Who You Are • You’re a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with a message rather than glance at it before archiving. • You understand lifecycle marketing at a real level — you know the difference between a nurture message and a conversion message, and you write them differently. • You’re fluent in email (and increasingly SMS) as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it’s a subject-line problem or a segmentation problem. • You own your own output. Nobody has to check your sends before they go — you hold the standard yourself, and it stings when something ships with a mistake. • You work well with technical partners, brand, and creative, and you can translate what Fresh Prints’ audience cares about into messaging that lands. • You’re comfortable with data and let it sharpen your instincts rather than replace them. Requirements • 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility • Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar); SMS platform experience a plus • Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them • Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them • Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates) • Strong written communication — you write clearly and with personality, not in marketing speak • Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise Details and other benefits • Work From Home / Remote • Competitive annual salary • Learning opportunities • Working in a great culture • At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.