TripleTen
Senior Google Ads Manager (part-time)
About this role
Description 🤓 TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions. We are seeking a data-driven and strategic Senior User Acquisition Manager to lead our Google Ads efforts across the US region. Reporting to our Marketing Lead, you will be responsible for scaling high-budget campaigns and optimizing complex funnels to drive enrollment for our high-value tech programs. What you will do
- Full channel P&L for Google Ads Search, Performance Max, Demand Gen, and Shopping/feed-based formats where relevant.
- Bidding and account architecture at scale — value-based bidding, tROAS/tCPA, portfolio strategies, budget pacing, and the account structure that makes them work rather than fight each other.
- The signal layer. Offline conversion imports, enhanced conversions, server-side tracking, and CRM-to-Google feedback loops so smart bidding optimizes toward revenue and qualified leads, not top-of-funnel noise.
- Geo expansion. Launch and scale new markets: keyword research in-language, localization QA, market-specific landing pages, budget allocation across a global portfolio.
- Measurement and incrementality. Geo-lift tests, holdouts, MMM inputs, attribution disputes — and the judgment to know when platform-reported ROAS is lying to you.
- Creative and landing page velocity. Ad copy testing at scale (including AI-assisted production), RSA asset management, and a continuous LP/CRO testing roadmap with design and web.
- Competitive strategy. Brand defense, conquesting, auction insights, and pricing-pressure response. Requirements
- 4+ years in paid search, with at least 2–3 years at senior/lead level owning a channel independently.
- Global track record — non-negotiable. You've managed paid search across multiple regions (e.g., North America + EMEA + LATAM/APAC) and multiple languages, with documented results in each. Y