Lifecycle Marketing Coordinator, CRM

We are transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Instacart has become a lifeline for millions of people, and we are building the team to help push our shopping cart forward. If you are a self-starter with a curious mind and a passion for changing lives, we would love to hear from you. Flex First There is no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work, whether it is from an office, your home, or a blend of both. Instacart is a hybrid remote team. Why this role Instacart’s Consumer CRM team delivers billions of messages a year across email, push, SMS, and in-app, reaching customers at every stage of their journey with us. As a Lifecycle Marketing Coordinator, you will be a key member of the team, responsible for coordinating and executing campaigns across our customer lifecycle and supporting the Lifecycle Marketing Managers who own the strategy. You will help ensure campaigns go out accurately and on time, keep work organized, and free up Managers to focus on testing, analysis, and growth strategy. What you will cook up in your first year Created more capacity for growth by taking meaningful execution work off Lifecycle Managers’ plates, freeing them to focus on strategy, testing, and analysis. Made campaign delivery more dependable by consistently shipping accurate campaigns on time, with few errors and clear tracking of what was sent. Improved operational efficiency by simplifying recurring workflows, reducing manual effort and turnaround time for common campaign requests. Strengthened the customer experience by surfacing and helping resolve outdated content, broken links, and other issues in live campaigns. Turned campaign learnings into business improvements by spotting opportunities in results and executing small tests and follow-ups. Secret ingredients You take pride in delivering accurate, effective campaigns and genuinely enjoy the hands-on work of building and launching them. You are organized, detail-oriented, and comfortable juggling multiple campaigns at once. You communicate clearly, flag issues early, and look for ways to make processes smoother for the whole team. Must-have qualifications 1 to 3 years of hands-on CRM execution experience, building, QA’ing, and launching email, push, SMS, or in-app campaigns. Strong attention to detail, with a track record of catching errors before campaigns go live. Organized and able to manage multiple campaigns, deadlines, and stakeholders at once. Proactive communication, flagging risks and delays early and keeping partners informed. Technical curiosity, comfortable learning new tools and working with campaign platforms and data. Preferred qualifications Experience with Braze or a similar customer engagement platform. Experience with segmentation, personalization, or A/B testing. Experience with automated lifecycle journeys. Experience using AI tools to reduce manual work and improve campaign quality. Compensation For California, New York, Connecticut and New Jersey the base salary range is $104,000 to $109,500. For Washington the range is $99,000 to $104,500. For Oregon, Delaware, Maine, Massachusetts, Maryland, New Hampshire, Rhode Island, Vermont, Washington DC, Pennsylvania, Virginia, Colorado, Texas, Illinois and Hawaii the range is $95,000 to $100,000. For all other states the range is $86,000 to $91,000. The range listed is the base salary range for this role; total compensation may include equity and benefits.