Freelance French SEO Content Writer

About the Role We are looking for an experienced Freelance French SEO Content Writer to strengthen our organic search visibility and AI search presence across the French markets, including France and French-speaking Africa. Our current French organic search visibility presents a significant growth opportunity. We are looking for a writer who can create original, high-quality French content tailored to local audiences, search intent, and SEO best practices. This is a content-writing role, not a translation role. The successful candidate will help improve our visibility across traditional search engines and emerging AI-powered answer engines, including ChatGPT and similar platforms. Key Responsibilities • Create high-quality French content pieces, based on briefs and keyword targets provided by the SEO team. • Develop original, engaging and SEO-optimised content for French-speaking audiences in France and Africa. • Write content aligned with target keywords, search intent, content structure, and on-page SEO requirements. • Optimise content for traditional search engines as well as AI-powered search and answer engines. • Research relevant topics, industry trends, competitors, and audience needs to develop authoritative content. • Adapt and localise existing English-language content for French-speaking markets while ensuring the content reads naturally and is culturally relevant. • Incorporate feedback from internal stakeholders and make revisions as required. • Maintain consistency in brand voice, messaging, content quality, and SEO guidelines. Types of Content • Commercial landing pages • Blogs and thought-leadership articles • Glossary and definition pages • Whitepapers and long-form content • Frequently Asked Questions (FAQs) • Competitor comparison pages • Localised versions of existing English-language articles Requirements • Native French writing proficiency, with an excellent command of French grammar, vocabulary, and writing conventions. • Ability to write naturally for audiences in France and French-speaking African markets. • Proven experience in SEO content writing, preferably for B2B audiences. • Strong understanding of SEO principles, including keyword optimisation, search intent, content structure and on-page SEO. • Familiarity with content optimisation for AI-powered search and answer engines, including Generative Engine Optimisation (GEO). • Ability to interpret SEO briefs, keyword targets and content guidelines and translate them into high-quality written content. • Strong research, editing and proofreading skills. • Ability to understand briefs, communicate, and incorporate feedback in English. • Ability to meet agreed deadlines and manage multiple content assignments independently. Preferred Experience • Previous experience writing content for B2B SaaS companies. • Exposure to governance, board management, legal technology, corporate services or related industries. • Experience creating content for international or multilingual markets. Engagement Details • Engagement Type: Freelance / Contract • Initial Duration: Three months, starting in early November, with the possibility of extension based on business requirements and performance. • Work Arrangement: Remote / Freelance.