Enterprise Demand Generation Manager

📍 Liverpool Street, London | 🌍 Hybrid (2 days in office) | 🕓 Full-time About the Company Our company is the global leader in cloud-based mobility solutions, dedicated to delivering innovative solutions and unparalleled service to clients worldwide. We are committed to driving success through exceptional software, client experiences, and strategic partnerships. Our team collaborates with clients in the public and private sectors, leveraging technology solutions, and digital transformation to address their most challenging issues. About the Role We are looking for a commercially minded, creative and results-driven Enterprise Demand Generation Manager to drive growth across our strategic enterprise accounts. Working closely with our US-based Growth Marketing Manager and global Sales teams, you will develop and execute integrated, multi-channel demand generation campaigns spanning account-based marketing (ABM), paid social (particularly LinkedIn), paid search and email marketing. You will combine targeted campaigns, personalized content and data-driven strategies to engage key decision-makers and generate qualified sales opportunities. This role requires a strategic yet hands-on marketer who understands complex enterprise buying cycles and can tailor campaigns to high-value accounts across global markets. Success is measured by meaningful account engagement, lead quality and pipeline impact, rather than lead volume alone. Enterprise Account-Based Marketing (ABM) · Develop and execute targeted marketing strategies for high-value enterprise accounts. · Partner with Sales to identify priority accounts, understand buying committees and create tailored engagement plans. · Deliver personalized, multichannel campaigns using account intelligence, intent data and engagement insights to optimize performance. · Build relationships with key stakeholders across complex enterprise buying groups. Regional Demand Generation – EMEA & APAC · Work alongside the US-based Growth Marketing Manager to deliver coordinated global demand generation initiatives. · Adapt campaigns, messaging and content to reflect regional market dynamics, business cultures and buyer needs. · Collaborate with regional Sales teams to identify opportunities and align marketing activities with commercial priorities. Targeted Content & Campaign Development · Create compelling, account-specific content, including executive briefings, presentations, email campaigns, case studies and digital assets. · Collaborate with Product Marketing to translate Equus’s capabilities and differentiators into relevant, value-driven messaging. · Develop and execute coordinated campaigns across email, LinkedIn, digital advertising and direct outreach. · Repurpose existing marketing content to address specific account challenges and industry requirements. Sales Alignment & Pipeline Development · Partner closely with enterprise Sales teams to identify high-value targets to develop coordinated account engagement strategies and pursue in 1:few or 1:1 campaigns · Equip Sales with personalized content, account insights and campaign support to engage decision-makers. · Track campaign effectiveness, account engagement and contribution to qualified pipeline, continuously optimizing activities based on results. Strategic Enterprise Events · Build and own a selective enterprise events strategy, including executive dinners, roundtables and hosted events, prioritizing quality of attendance over volume. · Collaborate with Sales on targeted invitations and follow-up, working with the Senior Events Planner on execution. · Measure success through meaningful account engagement and pipeline opportunities. Experience & Skills Essential · 5+ years of experience in B2B demand generation, ABM or enterprise marketing, ideally within SaaS or enterprise technology. · Proven experience developing personalized campaigns for complex enterprise accounts and senior decision-makers. · Strong understanding of enterprise sales cycles, buying committees and multichannel marketing. · Excellent content development, communication and campaign management skills. · Commercial mindset with experience aligning marketing initiatives to sales pipeline objectives. · Ability to work independently and collaborate effectively with global teams. Desirable · Experience developing demand generation campaigns across EMEA and APAC. · Experience with Demandbase, Hubspot, Sopro and Salesforce . · Knowledge of intent data, account scoring, audience segmentation and ABM measurement. · Experience with LinkedIn advertising, marketing automation and digital campaigns. · Background in global mobility, HR technology or enterprise software. What Success Looks Like · Increased engagement with key decision-makers across strategic enterprise accounts. · Growth in qualified sales opportunities and marketing-influenced pipeline. · Effective delivery of personalized, multichannel ABM campaigns. · Strong alignment between Marketing and regional Sales teams. · Measurable improvements in target-account engagement and campaign effectiveness. Great benefits – Great bonuses for great contributors. Great culture – Nice office, relaxed and collaborative atmosphere, casual dress code, free snacks. Variety: As part of our team, you will work in a fast paced and challenging environment where no two days will be the same. Knowledge: You will be able to take full advantage of being part of a fast-paced, close-knit community and make full use of the knowledge of the Global Equus Team. Growth: Equus is winning new clients all the time and there is plenty of room for the right candidate to move up the career ladder as the company grows. Innovation: One day each quarter, we are given free time to innovate. We can create anything we feel would make our jobs or our clients experience better.