Marketing Operations Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Marketing Operations Manager. About the job This position is needed to lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows. As Marketing Operations Manager, you will drive the evolution of Twilio’s marketing and revenue operations infrastructure. You will tackle complex system integration challenges at global scale, leveraging cutting-edge AI technologies to automate workflows. This role offers the unique opportunity to make a high-impact contribution by transforming how we connect with customers, empowering you to Own the Outcome of your career growth as you shape our future marketing technology stack. Responsibilities In this role, you’ll: Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates. Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms. Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker. Integrate AI capabilities into marketing operations workflow designs to streamline core processes. Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently. Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: Bachelor’s degree in a related field. 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field. 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker). Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes. Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment. Desired: Experience working in a fast-paced, remote-first global environment. Hands-on experience working with Customer Data Platforms (CDPs) like Twilio Segment, as well as conversational marketing tools such as Qualified or Drift. Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator). Passion for exploring emerging technologies and applying them to solve business challenges. Location This role will be remote,but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note the salary range information provided applies only to candidates residing in California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State due to local requirements. Compensation for candidates in other locations will be discussed during the hiring process. Please note that hiring for this role is not restricted to the locations listed above. The estimated pay ranges for this role are as follows: Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. Based in the San Francisco Bay area, California: $125,040 - $156,300. This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Applications for this role are intended to be accepted until November 30th but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions. . Stay alert to recruitment fraud We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. . Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.