Lead Product Marketing Manager

Pendo is the world’s first software experience management platform. Our mission is to elevate the world’s experience with software. Founded in 2013 in the heart of Raleigh, North Carolina, Pendo is on a mission to improve the world’s experience with software. Our core values include enabling customers to create products they love, practicing transparency, having fun, staying curious, and helping each other and the community thrive. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo’s future. Our culture is passionate, dynamic, and fun. Role description Pendo is seeking a Lead Product Marketing Manager to lead go to market for our rapidly growing Pendo Listen and Pendo Simulate products. These AI-powered solutions are fundamentally changing how product teams collect, analyze, and act on user feedback, and how they validate product decisions before they build. This strategic role will partner closely with Product, Sales, CS, and Marketing leadership to shape market positioning, drive product adoption, and accelerate pipeline and expansion revenue across segments. This role is US remote or hybrid if you live within a commutable distance to the San Francisco, Raleigh or New York hubs. In this role, you will: Define positioning and messaging: Build differentiated narrative and value propositions for Pendo Listen and Simulate that resonate with product management, product operations, user research, and customer experience leaders. Lead go to market strategy: Build and execute integrated GTM plans for new capabilities, including customer segmentation, pricing and packaging inputs, launch motions, and growth levers. Drive launches: Orchestrate launch plans across Product, Sales, CS, and Marketing to ensure readiness, consistent field enablement, and timely delivery to fuel awareness and adoption. Enable the field: Deliver persona-based enablement content such as battlecards, pitch decks, one-pagers, talk tracks, objection-handling guides, and cost justification materials to raise win rates and attach. Partner on demand generation: Collaborate with Demand Generation and Campaigns on webinars, content, events, and campaigns that drive pipeline for Listen and Simulate across segments. Own competitive and market insight: Track and analyze competitors in the feedback analytics, user research repository, product intelligence, and digital experience spaces and turn insights into clear differentiation, counter-positioning, and roadmap recommendations. Champion the customer voice: Engage directly with customers and prospects to understand workflows, desired outcomes, and success metrics, and translate insights into messaging, roadmap input, and proof stories. Support customer story development: Partner with Customer Marketing to identify beta customers and design partners, secure references, and develop case studies and data points that validate the impact of AI-powered feedback analytics and simulations. Align pricing and packaging: Work with Product and Pricing teams to evolve Listen and Simulate packaging, entitlement, and pricing strategies that support land-and-expand motions and multi-product platform deals. Measure and optimize: Define and track KPIs for Listen and Simulate, including pipeline contribution, win rate, attach rate, adoption and usage, and expansion revenue, and iterate GTM motions based on data. Collaborate cross-functionally: Serve as the connective tissue between Product, Sales, CS, and Marketing, driving alignment on roadmap, field priorities, and customer feedback loops. What you bring 7 or more years of product marketing experience in B2B SaaS, with a strong track record of leading complex product launches and GTM programs. Experience marketing to product management, product operations, user research, or customer experience personas, ideally with exposure to feedback management, product analytics, or digital experience platforms. Demonstrated ability to craft compelling positioning and messaging that simplifies complex, AI-driven capabilities into clear customer value. Proven experience building and executing GTM strategies that drive measurable pipeline, revenue, and product adoption outcomes. Strong commercial orientation: comfortable partnering on pricing and packaging, competitive positioning, and field enablement for enterprise and mid-market segments. Excellent cross-functional leadership skills: able to influence without authority and drive alignment across Product, Sales, CS, and Marketing. Exceptional written and verbal communication skills, with experience presenting to executive leadership and field audiences. Analytical mindset: able to synthesize market, customer, and performance data into clear recommendations and next steps. Bonus: experience with AI or machine learning products, continuous discovery, user research repositories, or simulation and prototyping tools. Bonus: familiarity with Pendo or adjacent ecosystems such as product analytics, digital adoption, or voice of the customer platforms. Compensation US base salary range: $196,300 – $249,000. Salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity or benefits. How we operate Around here, we lead with our values. They are the center of how we work, play and grow. We strive to hire great people who embody our company values: be direct and transparent, maniacally focus on our customers, win together, learn and grow, be the reason, enjoy the journey, and hire the best. Our commitment to remote work Pendo is committed to providing a dynamic and inclusive remote work environment. Our team members enjoy the flexibility of remote work while staying connected through regular virtual meetings and social activities. We understand the importance of work-life balance and encourage employees to prioritize their health and well-being, and we provide resources supporting these areas. Pendo is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.