Account Executive - China

Location: China About the Role As an Account Executive, you will play a critical role in driving client success across campaigns, growing accounts, and shaping regional initiatives. You will report directly to the Managing Director and collaborate closely with cross-functional teams — from strategy and content to influencer and production leads. This role calls for someone who combines strong operational execution with strategic thinking and a client-first mindset. You will lead end-to-end campaign delivery, contribute to new business growth, and help optimise content production workflows — all while ensuring client expectations are exceeded and aligned with business goals. Responsibilities 1. Campaign Leadership & Client Management Take ownership of integrated influencer marketing, digital advertising, and media campaigns from briefing through execution and reporting. Build and maintain strong client relationships, acting as the day-to-day point of contact and trusted advisor. Translate client objectives into actionable campaign strategies, media plans, and KPI frameworks. Collaborate with internal and external teams (influencers, creators, designers, media partners, and platform representatives) to ensure timely, high-quality delivery. Monitor campaign performance, analyse results, and provide recommendations for optimisation and future growth. Ensure campaign deliverables are executed efficiently and meet both client expectations and business objectives. 2. Business Development Support Support senior leadership and account teams in identifying growth opportunities within existing client accounts. Assist in the preparation of proposals, presentations, case studies, and pitch materials for prospective and existing clients. Contribute to cross-sell and upsell opportunities through strong client servicing and identification of client needs. Maintain awareness of industry trends, platform developments, competitor activities, and emerging opportunities within influencer marketing and digital media. Support the agency's participation in industry events, webinars, and networking opportunities where applicable. 3. Influencer & Partner Relationship Management Build and maintain strong relationships with influencers, creators, MCN partners, media owners, platform representatives, and channel partners across key markets. Expand and strengthen InfluenConnect's network of influencers and strategic partners to support campaign delivery and business growth. Collaborate with influencer and partnership teams to identify suitable talent and partners for client campaigns. Maintain up-to-date knowledge of influencer trends, creator performance, and platform developments across the region. 4. Content & Campaign Production Management Collaborate with design, video, content, and performance marketing teams to develop campaign assets and client deliverables. Ensure localised content and campaign materials align with brand guidelines, audience preferences, and market relevance. Coordinate production timelines, approvals, and quality assurance across all campaign assets. Support the execution of influencer marketing campaigns, paid media initiatives, and digital advertising activities across relevant platforms. Requirements Minimum 3 years experience in account management, influencer marketing, digital marketing, media planning/buying, or advertising agency environments. Proven experience managing multi-channel marketing campaigns, preferably across APAC or international markets. Strong understanding of influencer marketing, creator ecosystems, social media platforms, and digital advertising. Experience in media planning, media buying, campaign optimisation, and performance reporting would be advantageous. Excellent client servicing and stakeholder management skills. Strong project management skills with exceptional attention to detail and the ability to manage multiple projects simultaneously. Strong understanding of Chinese and Asian consumer, cultural, and media landscapes. Fluent English and proficiency in Simplified Chinese (written and spoken) is a must. Strong copywriting and content development skills for marketing communications and social media content. Commercially aware, proactive, and solutions-oriented. Passionate about influencer marketing, digital media, and brand building. Eager to learn and demonstrate a high level of curiosity in emerging marketing technologies and industry trends.