Senior Product Manager, Ads – Shopping Catalogs

Reddit is a community of communities. It is built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com . The team Shopping at Reddit is one of the company’s biggest bets. Shopping is core to Reddit’s monetization strategy, and it is where Ads meets the best of Reddit: real people, real opinions, and real product conversations. The opportunity The Product Catalog is the single source of truth for product data across paid and organic Shopping. It powers how advertisers connect products to conversations, how users discover what to buy, and how Reddit understands the commercial world. This role sits at the intersection of advertiser tooling, product and content understanding and user experience. You will define the catalog platform that enables Shopping to scale, from onboarding and enrichment to the Product Knowledge Graph. What you’ll do Cut advertiser onboarding friction and prepare for the next phase of Shopping at Reddit. Move catalog onboarding from days to hours through better error handling, automated feed-issue resolution, and clearer advertiser guidance. Ship the next phase of catalog innovation. Drive LLM-based catalog enrichment (fill missing attributes, improve descriptions, derive gender and age categories) and applied AI solutions that improve relevance. Own the Catalogs and Applied PKG vision. Define the 1-3 year strategy that turns Catalogs into a platform, the spine connecting Reddit’s paid and organic Shopping surfaces. Unlock new advertiser demand through catalog capabilities. Land Limitless Catalogs (20M+ product catalogs for large retailers and marketplaces), regional metadata for global clients, and the Shopify integration that expands SMB Shopping on Reddit. Build the Universal Catalog and Applied PKG. Collaborate with content understanding teams to connect ad catalogs to the Product Knowledge Graph and organic product mentions on Reddit. Be the Shopping platform voice across Reddit. Represent Catalogs and Applied PKG in Shopping leadership reviews and exec readouts. What you bring Experience: 5+ years of Product Management experience. At least 3 years in AdTech, retail media, marketplaces, or shopping and e-commerce platforms. Commerce and product understanding: Experience with product knowledge graphs, product entity resolution, or product taxonomies at scale. An understanding of how digital shopping works across either organic or paid products. AI fluency: Comfortable with creating scalable agentic workflows, using AI for data analysis, task automation and more. Evidence of building AI products, either at work or as a hobby. 0-1 instincts paired with execution rigor: You can scope an MVP, ship it, and then operate it. You have done both, built net-new and improved a running production system. Cross-functional leadership: You have delivered initiatives that span 3+ engineering teams plus PMM, Sales, and Ops. You communicate effectively with executives and earn trust with senior engineers. Bias to action: Comfortable making decisions with imperfect information, making reasonable risk and reward tradeoffs, and recovering fast when wrong. Nice to have ML fluency. You have shipped ML-powered products in ads, content personalization, retrieval, ranking, or content understanding. You can reason about retrieval, candidate selection, ranking signals, and the tradeoffs between LLM-derived features and traditional features. You do not need to write the model; you need to know enough to lead the people who do. Experience with LLM-driven content understanding or feature engineering. Experience shipping for SMB-via-platform channels (Shopify, WooCommerce, BigCommerce). Experience building or operating a Merchant Center, catalog QA tool, or advertiser-facing data console. Perks and benefits 100% remote opportunity (we have 4 office locations for hybrid and onsite work preference in NY, SF, LA and Chicago) Competitive salary and equity options Comprehensive health benefits (medical, dental, vision) and workplace perks (home office set up stipend etc) Generous 401k matching Flexible vacation policy Paid parental leave (4+ months) Family planning support Paid volunteer time off Pay transparency This job posting may span more than one career level. In addition to base salary, this job is eligible to receive equity in the form of restricted stock units. To learn more about benefits, visit https://www.redditinc.com/careers/ . To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. The base salary range for this position is $190,800-$267,100 USD. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the communities we serve.