Senior Technical & Data SEO Specialist

At Docplanner Group, we’re on a mission to help people live longer, healthier lives. As the world’s largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces help patients find the right doctors and clinics they can trust, facilitating access to healthcare with a seamless experience. About the team We’re the team behind the search visibility of 13 marketplaces in 13 countries (spread between Europe and South America), driving over 1 billion organic clicks and 2 billion total visits every year. We own the full scope of organic search-driven traffic — Technical SEO, Local SEO, Content, Data Analytics, and increasingly, AI Search and LLM visibility. We test, build, execute, learn and iterate. While we expand our focus on AI visibility and adopt AI-based solutions for internal processes, Technical SEO and Data Analytics are at the core of any search strategy. We’re therefore looking for an experienced Senior Specialist who can thrive in the Tech and Data area, and contribute to our LLMs visibility strategies. The team currently consists of two Senior Search Traffic Acquisition Specialists and three engineers, reporting respectively to the Search Traffic Acquisition Manager and the Engineering Manager. About the role As a Senior Tech SEO & OS Data Analyst, you will • own Tech SEO maintenance and improvements in all our marketplaces • manage all the Data pipelines necessary for the proper analysis of our performance • confidently use AI to improve and automate processes, as well as contribute to influence LLMs visibility People at Docplanner are experienced and curious, so you will also have the opportunity to explore other acquisition channels and apply AI-based automations and outputs to maximise Visibility through them. You’ll be exposed to many areas of Search in a highly dynamic environment, with real space to build, experiment, test, and learn. Specifically, you will: • Guarantee a state-of-the-art Tech SEO compliance for our marketplaces — you know Tech SEO inside out, and you will navigate safely in massive URL name migrations, Structured Data refinement, Page Templates redesigns, Link Graphs, Indexability rules, Crawl efficiency, etc., collaborating smoothly with experienced engineers inside and outside the team. • Learn, manage, maintain, improve and build our Data pipelines, which currently cover several data streams from different sources (GSC API, SERP scrapers, Logs, GBP API, GA4, etc), working closely with Data Engineers in order to apply fixes, improve processes, connect to new APIs and build reports • Mine opportunities with AI — using AI-powered analysis to surface new traffic acquisition opportunities across markets, verticals, and channels that would be difficult to detect manually at our scale. • Report on impact — you will contribute to design an analytics framework to gauge the impact of our comprehensive visibility strategy. What we’re looking for Expected: • 5+ years of experience in SEO, with a strong, hands-on Technical SEO background on large websites (up to 1 million+ URLs) • Strong knowledge of and experience with Python and SQL (other programming languages are a plus) for data analysis/tools orchestration/automation • Hands-on experience exploring AI/LLM visibility tactics, how generative AI is reshaping search behavior and what strategies can influence AI Search responses • Use of AI assistants and tools to increase the speed and quality of processes and deliveries related to Search channels • Solid understanding of SEO across all its branches: Technical, Content, Analytics, and Authority • Ability to work autonomously, manage internal and external stakeholders, and drive projects from idea to measurable impact • Proactivity — you spot opportunities before being asked to look for them Nice to have: • Experience in Paid Search / Performance Marketing • App Store Optimization (ASO) experience Why join us? 📊 Visible impact – the strength and breadth of our brands and marketplaces ensures that our actions have a significant impact on Search visibility and patients experience. 📈 A big yet agile corporation – 3,000+ employees, but still fast, flexible, and hands-on. ✨ Shape the future, sustain growth – no matter how the future of AI Search will look, we want to be at the forefront of it What To Expect From Our Hiring Process We like to keep things transparent and efficient! Here’s what the process usually looks like (though it might vary slightly depending on the role): 1️⃣Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation. 2️⃣ Hiring Manager Interview – A deeper conversation about your background, aspirations, and experience with Giorgio, Search Traffic Acquisition Manager and your potential manager in this role. Take this chance to ask anything on your mind—it’s just as much about making sure we’re the right fit for you, too. 3️⃣ Peer Interview – A conversation with at least one of the Senior Specialists of the team: our goal is to have a cohesive team delivering maximum impact within a supportive culture. 4️⃣ Business Case – A take-home exercise incl. a few days’ preparation time, designed to understand how you approach real-life problems. You’ll then walk us through your approach in a collaborative discussion with Giorgio and the team to discuss your thoughts and findings. You will meet most of the team at this stage 5️⃣ Offer! What We Believe In At Docplanner, our values guide everything we do: 📊 Focus on results – we’re here to make an impact. 🧠 Think like an owner – take responsibility, drive outcomes. ✂️ Keep it simple, keep it lean – smart solutions over complexity. 🔊 Be respectful and radically honest – openness builds trust. 📚 Learn and be curious – growth is part of the job. Don’t just take our word for it—check out our Glassdoor to hear what our people say! Benefits Let’s talk money • A salary adequate to your experience and skills. • Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings. True flexibility and work-life balance • Remote or hybrid work model with our hub in Barcelona. • Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly). • Summer intensive schedule during July and August (work 7 hours, finish earlier). • 23 paid holidays, with exchangeable local bank holidays. • Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate). Health comes first • Private healthcare plan with Adeslas for you and subsidized for your family (medical and dental). • Access to hundreds of gyms for a symbolic fee in partnership for you and your family with Wellhub. • Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. Keep growing with us • Free English and Spanish classes. We promote and embrace equal opportunities in our hiring process, and also every day at work. When you apply for our roles you receive equal treatment regardless of age, disabilities, gender reassignment, marital or civil partner status, pregnancy or parental status, race, colour, nationality, ethnic or national origin, religion or belief, sex, sexual orientation or any other dimension of human difference. If you require additional support in your recruitment process, we kindly encourage you to let us know. Behind those words you’re reading, there’s a person (hi!) who already helped a candidate by adapting the interviews, and now we’re lucky to have this person with us. So, even if you’ve never asked for it before, may this serve as a sign that, now, you can do so. We can only truly be equal if we adapt to each other. “We believe all humans, in all their beautiful diversity, should have equal rights, dignity and respect. Period.” Mariusz Gralewski, CEO