TikTok Advertising Strategist

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. **We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S. A day in the life: The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time. Key Responsibilities: Full ownership of strategy and execution of the SMB offer via TikTok Advertising Account setup and QA, with tracking QA coordinated with internal teams Initial campaign build, including structure, ad copy, and ads built from client creative Lead recurring working sessions covering builds, reporting, and optimizations Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early Sufficient QA that results in no errors that would negatively impact clients Effectively own internal communication for the program Keep client status and spend up to date in a shared tracker Flag blockers, scope questions, and client feedback to the program lead Proactively making recommendation to improve efficiency and performance Excellent marketing and business strategy acumen Complete understanding of the marketing funnel and how SMB brands succeed on TikTok Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role Ability to navigate roadblocks and adapt within the structure of the offer Ownership of performance reporting during client sessions Ability to leverage data to tell a story and articulate results to clients with clear next steps Employ AI technologies to enhance and optimize business processes Role Requirements: 2-3 years of digital marketing experience; 1-2 years in an agency setting Minimum 2-3 years of hands-on experience with TikTok Advertising Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization Hands-on experience with TikTok pixel and Events Manager setup and QA Proficiency in Google/Microsoft Office Suite(s) Proficiency in Google Analytics Strong understanding of full-funnel marketing Other skills required: Strong written and verbal communication skills, including running a live working session Strong organizational and project management skills across many clients at different checkpoints Discipline to hold scope and say no to work outside the checkpoints Self-motivated individual with a strong desire to succeed Confident with client-facing presentations and communication Strong work ethic and ability to learn quickly and independently Key Performance Indicators (KPIs) Managing a full workload indicated by $30K revenue/employee Client spend growth on TikTok 90% Client Retention, evaluated biannually Team Retention (of DRs if applicable): 95% Most Important Things (MITs) Excellence in launch execution and account performance, with fast, error-free builds Accurate tracking of client status and spend Successful cross-team collaboration Reliable internal communication Benefits & Perks: Base salary + commission opportunities Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium 401(k) plan