Principal Research Consultant

* Immigration / Work Authorization Notice: * Applicants must be currently authorized to work in the United States. iSpot is not able to sponsor or take over sponsorship of an employment visa for this position at this time. iSpot competes for the best talent. Our compensation packages consist of salary and equity in one of Seattle’s hottest start-ups, as well as other standard benefits. Most importantly, we provide a really interesting working experience, and the chance to contribute to the success of something great. What You’ll Be Part Of: iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, optimize media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. You are a recognized expert in advertising and creative research with 10+ years of experience designing, fielding, and interpreting survey-based creative testing, and a track record of leading creative research programs for major brands. As the senior creative research authority on our Solutions team, you will report to the Sr. Director, Solutions Engineer and partner with Sales, Customer Success, and Product to scope and design studies, interpret results, and help brands and agencies get the most from iSpot’s Creative Assessment solutions, including pre-market ad testing and in-market benchmarking and competitive analysis. Responsibilities: Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews Scope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteria Analyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholders Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses Partner with Account Executives and Customer Success to identify, position, and grow creative research opportunities Provide research input on proposals, scoping, and feasibility Coordinate with internal teams and sample partners to deliver studies on time and to iSpot’s quality standards Articulate how iSpot’s approach compares with alternative methodologies, including neuroscience, attention, and AI-based creative testing Monitor industry developments in survey methodology, sample quality, and synthetic data, and recommend how iSpot should respond Collaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership Support enablement and internal teams on creative research best practices Qualifications and Education Requirements: Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field; advanced degree a plus 10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing Experience leading creative research engagements, ideally at an ad testing or creative effectiveness provider, for large enterprise brands or major agencies Deep expertise in survey design, sampling, weighting, and data quality best practices Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking Proven ability to translate research findings into clear recommendations for senior marketers and creative teams Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development AI Literacy