Senior Copywriter (IC)

Location: South Africa Job Title: Senior Copywriter ROLE OVERVIEW The Senior Copywriter is responsible for creating, evaluating, updating, and reviewing digital content across the end-to-end user journey on web and mobile platforms. The role focuses on delivering clear, engaging, consistent, and user-centred content that aligns with the brand's corporate identity (CI), content standards, and overall digital experience strategy. SKILLS Strong copywriting, editing, proofreading, and content design skills. Experience in UX writing and creating content for digital platforms, including websites and mobile applications. Understanding of user-centred design principles and end-to-end customer journeys. Ability to interpret user research, data, and customer insights to inform content decisions. Knowledge of content strategies, style guides, content patterns, and governance standards. Proficiency in prototyping and collaboration tools such as InVision, Figma, and Jira. Strong stakeholder engagement and cross-functional collaboration skills. Excellent written communication, attention to detail, and problem-solving abilities. Ability to translate complex information into clear, concise, and user-friendly content. RESPONSIBILITIES Create, review, evaluate, and update content across digital channels, ensuring a seamless and consistent user experience throughout the customer journey. Use evidence, data, user research, and customer insights to inform content decisions and improve the effectiveness of digital communications. Develop and maintain content in accordance with established style guides, content patterns, tone of voice, and brand guidelines. Use prototyping techniques and tools such as InVision and Figma to visualise content within digital interfaces and demonstrate how users interact with content. Ensure all content aligns with corporate identity, brand guidelines, tone of voice, and communication standards. Contribute to the development and implementation of content strategies, policies, standards, and reusable content patterns. Support content improvement initiatives aimed at enhancing usability, accessibility, consistency, and the overall digital customer experience. Champion best practices in content design, UX writing, and digital communication across multidisciplinary teams. Collaborate closely with UX designers, UI designers, developers, product owners, and other stakeholders to deliver effective digital solutions. Participate in design reviews, content evaluations, and feedback sessions to ensure content meets user needs and business objectives. Manage and track content-related tasks, updates, and deliverables using tools such as Jira.