Product Analytics Lead

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience. We are seeking a Product Analytics Lead to own and elevate our data-driven decision-making process through behavioral analytics, hypothesis testing, and user insights. In this role, you will build robust analytics frameworks, set the standard for evaluating new feature launches and A/B tests, and work closely with Product Managers, Data Science, and Analytics teams. Beyond technical leadership, you will mentor analysts and foster a strong data-driven culture across the company. What You'll Own Analytics that actually drives decisions — Behavioral analytics, user funnels, cohort analysis, retention, LTV — not just tracking, but translating into action — Be the person who asks "but why did that metric move?" and actually finds the answer Experimentation at scale — Design, run and evaluate A/B tests and feature rollouts — Set company-wide standards for how we launch and assess new features — your framework will be the default Team leadership with real impact — Mentor Junior and Mid-level Product Analysts — Build a proactive, data-driven mindset across the team — not just teach SQL, but teach how to think Cross-functional influence — Partner with Product, Data Science and Engineering — Translate complex statistical findings into clear business recommendations that non-technical stakeholders actually act on What We're Looking For Must-haves: — Advanced SQL-complex queries, optimization, data modeling — Solid stats foundation-hypothesis testing, confidence intervals, sample size, significance — Hands-on A/B testing experience-not just theory, but real launches — Deep product metrics knowledge-funnels, retention, cohorts, LTV, behavioral analytics — BI tools (Tableau, Looker or similar) + Python for exploratory analysis Nice to have: — 2+ years in a Product Analytics Lead role — iGaming / high-growth product background — Proven track record of growing analysts around you Why This Role Stands Out High autonomy -you won't be executing someone else's analytics agenda. You'll be setting it. Balance that's actually balanced -strategic leadership + hands-on analytics. No "all meetings, no data" trap. Data-rich environment -large-scale user datasets, fast-paced product ecosystem, real decisions to make every week. Direct business impact -your work shapes the product roadmap, not just reports to it. We care about you: Vacation: Reset. Recharge. Come back stronger. Sick Leave Allowance: Health is power. We designed the system to support you. Benefits Model: Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers. Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp. Team Building: Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident. Generation Program : Focused on boosting the potential of children within our families. Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable. Taking care of our people is an integral part of Parimatch shared values, ensuring a supportive and positive workplace culture.