Associate Manager, Influencer Marketing

We are hiring an Associate Manager, Influencer Marketing to build and scale a network of culturally relevant creator partnerships. This role will help Instacart remain relevant in the moments that matter and create a consistent pipeline of creator partnerships across the business. Twelve months from now, this person will have helped establish a deeper bench of trusted creator relationships and a more scalable approach to activating talent across the business, with clear learnings on how creators drive results. This is a remote-based role reporting to the Senior Manager, Influencer Marketing. What you will cook up in your first year This is an exciting opportunity to build a scalable, always-on creator ecosystem that strengthens Instacart’s brand. Build a scalable, always-on creator engine: Establish and manage a consistent pipeline of 6–12 creator partnerships per month, creating a reliable source of creator content and partnerships. Bring an established network and grow strong creator relationships: Come into the role with trusted relationships across creators, talent managers, agents, and influencer agencies, and grow them further. Deliver creator partnerships efficiently and responsibly: Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking. Make creators a stronger resource across the business: Become a trusted creator partner to Brand Marketing, Organic Social, Product Marketing, and CPG co-marketing teams. Keep Instacart ahead of creator culture: Proactively identify emerging talent, formats, platforms, and cultural opportunities, using performance data to guide decisions. How you will spend your time 80% — Always-on creator partnerships: ongoing relationship management, content collaboration, and organic and paid creator work. 10% — Trend spotting: emerging creator culture analysis, platform trend forecasting, and identifying new creators. 10% — Experiential support: support the creator components of experiential programs throughout the calendar year. The secret ingredients we are looking for You live and breathe creator culture. You are chronically online in the best way and genuinely curious about pop culture, emerging social trends, and creators. You are a relationship builder. You know the creator ecosystem and have strong relationships with creators, talent managers, agents, and agencies. You know how to get a deal done. You are comfortable navigating creator rates, negotiations, deliverables, usage, exclusivity, and budgets. You are an operator at heart. You can take a fast-moving project from idea to launch, bringing structure to ambiguity and staying ahead of deadlines. You communicate before someone has to ask. You proactively share updates, manage up, flag risks early, close loops, and make sure partners always know what is happening. You understand the bigger picture. You see creators as more than a channel and understand how the right talent and ideas can strengthen a brand. You thrive in the pace of culture. You are comfortable moving quickly, adapting when plans change, and collaborating across Social, Brand, and other teams. Must-have pantry staples (minimum requirement) 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related field. Demonstrated experience independently managing creator partnerships or campaigns from talent identification through execution. Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms. Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity. Established relationships across the creator ecosystem, including creators, talent managers, agents, and agencies. Strong project management and organizational skills, with experience managing multiple creators, timelines, and deliverables. Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders. Optional garnishes (preferred experience) Experience with creator management, measurement, or social intelligence platforms such as Dash Social. Familiarity with affiliate marketing and how creator partnerships can support performance and commercial goals. Experience supporting creator partnerships tied to experiential activations, events, or cultural moments. Bachelor’s degree or equivalent. Compensation For US-based candidates, the base pay ranges are: CA, NY, CT, NJ: $104,000–$109,500 USD; WA: $99,000–$104,500 USD; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $95,000–$100,000 USD; all other states: $86,000–$91,000 USD.