Financial Analyst, GTM

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for a Financial Analyst, GTM to serve as the primary finance partner to our Sales, Marketing, and Customer Success leadership. This is a high-visibility, high-impact role sitting right at the center of GTM decisions, helping leadership decide where to invest, improve productivity, and drive predictable ARR growth. About the role Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exemption status: Exempt (US Only) Reporting to the Director of Corporate Finance As a Financial Analyst, GTM, you’ll Own the GTM expense plan and forecast, covering headcount and non-headcount spend, and turn it into executive-ready commentary for Sales, Marketing, and Customer Success leaders on variances, risks, and investment tradeoffs Manage GTM headcount planning and capacity, including hiring plans, ratios such as quota-carrying reps to sales support, and attrition, and flag drift from targets before it affects the forecast Reduce manual effort in planning by improving Workday and Adaptive Planning workflows, removing manual tagging, and setting materiality thresholds so non-headcount forecast updates focus on spend that moves the outlook Own the single source of truth for ARR and ATR across our Sales and Self-Serve models, auditing the ARR in Salesforce and the data warehouse, documenting metric definitions, and resolving breaks with Revenue Operations, Data and/or Accounting Run the monthly churn, renewal, and write-off review with GTM partners, preparing the analysis, root-cause commentary, and forecast implications leaders use to make decisions Synthesize multi-source data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives that inform GTM leadership decisions Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority, and automate recurring reporting with SQL, spreadsheets, and AI tools About you Requirements: BS / BA college degree in Finance, Accounting, Economics, or a related field, or relevant experience 3+ years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting; experience in SaaS or a subscription business is preferred Strong proficiency in Excel or Google Sheets, including building models from raw data You’ll thrive as a Financial Analyst, GTM if you: Have a working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and can trace them back to source data in Salesforce and the data warehouse Enjoy partnering with Sales, Marketing, and Customer Success leaders and can explain financial results in plain terms to non-finance audiences Notice manual work and fix it, whether with SQL, spreadsheet automation, or AI tools Bring accounting fluency, including accruals and the monthly close; a CPA and a Big 4 background is preferred Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact