Senior Events Manager

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a “normalized” problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin, TX, About the Role The Americas Marketing Programs & Platforms team is seeking a Senior Events Manager to own Cloudflare’s events across both the shows we sponsor and the events we host. You’ll set the strategy for how Cloudflare shows up at the biggest stages in security, infrastructure, and developer technology, and you’ll own complex, multifaceted Cloudflare-hosted event programs end to end: concept, content, production, and execution. This is not a logistics-only role, and it’s not one flavor of event. Because our calendar is seasonal and fast-moving, you’ll move fluidly between sponsoring another organization’s event (our booth, speaking sessions, sponsorships, and activations) and hosting a full event ourselves. Equally important, you’ll be the connective tissue between marketing and the field: making sure the sales organization knows where we’ll be, why it matters, and exactly how to turn our presence into real conversations, pipeline, and revenue. And like everyone at Cloudflare, you’ll approach the work as a builder, treating AI as a partner to automate the manual, ship faster, and make every event smarter than the last. What You’ll Do Own Event Strategy & Portfolio Own the end-to-end strategy, planning, and execution for Cloudflare’s Tier 1 event portfolio across the Americas, spanning both events we sponsor (booth, speaking, sponsorships, activations) and events we host outright. Build and manage the annual event portfolio, prioritization framework, and budget, making deliberate trade-offs between hosted and sponsored investments, and deciding where we show up and how big we go. Define objectives for every event (brand, demand, pipeline, or customer expansion) and align cross-functional teams around them before work begins. Lead Hosted Events End-to-End Own the full strategy and execution of complex, multifaceted Cloudflare-hosted event programs (conferences, summits, executive forums, workshops, and roadshows), from concept and agenda design through production, registration, run-of-show, and post-event follow-up. Design the attendee experience across every facet: content and speaker programming, venue and floor plan, production/AV and streaming, registration and communications, and on-site operations. Build the cross-functional team and run-of-show for each event, managing agencies, vendors, speakers, and internal stakeholders to deliver a polished, on-brand experience. Own the hosted-event budget, timeline, and risk plan end to end, holding a high quality bar while shipping on schedule. Drive Sponsored Presence, Experience & Thought Leadership Lead booth strategy and experience design on the expo floor: creative concept, floor plan, demos, staffing, swag, and lead capture — creating a presence that stands out in a crowded hall. Drive our thought leadership motion: speaker submissions, session strategy, keynote/theater content, executive briefings, and customer story placement. Negotiate and manage sponsorships and branding opportunities, and design activations and on-site moments that break through and earn attention. Activate the Sales Field Build and run the field activation motion for every Tier 1 show and hosted event: pre-event briefings, target account mapping, meeting-booking playbooks, staffing plans, and post-event follow-up cadence. Equip AEs, SDRs, SEs, and CSMs to make the most of our presence: pre-event outreach templates, at-show playbooks, demo scripts, and a meeting concierge for high-value accounts. For hosted events, drive the right registrations and attendance against target accounts and pipeline goals, partnering with field marketing and Sales to turn invitations into engaged attendees. Partner with Sales Operations and Marketing Operations to ensure lead capture, routing, and attribution are airtight, so every conversation is tracked and followed up. Prove Impact, Optimize & Build Define and report on the KPIs that matter for each event: pipeline influenced, meetings booked, leads captured, registration and attendance, brand/sentiment lift, and speaker slots earned. Then turn the numbers into a clear ROI story for leadership. Own vendor and agency relationships, production partners, and cross-functional contributors; manage timelines, contracts, and budget to the dollar across multiple simultaneous events. Approach the work with an AI-native, builder’s mindset: build lightweight tools and automations (using OpenCode, Claude, Gemini, or similar) to streamline event operations, lead processing, enablement, and reporting, and share what you build with the team. Run retrospectives after every major show and event and turn learnings into a better, more automated playbook for the next one. What We’re Looking For Required Qualifications 7+ years in event marketing, experiential marketing, or field marketing, with deep experience owning both hosted and sponsored events end-to-end. Proven track record leading complex, high-budget event programs ($1M+ annual budgets), including producing hosted events (venue, content, production, registration) and running sponsorships, booth builds, and executive programming at third-party conferences. Strong sales-enablement instinct: demonstrated ability to activate field teams, drive pre-event pipeline, and tie events to tangible, attributable revenue. Exceptional organizational skills and the ability to run multiple events simultaneously with competing timelines, budgets, and stakeholders, without dropping the ball. Experience managing agencies and developing interns or junior marketers. Agility and comfort shifting between hosted and sponsored programs as the calendar demands. Experience working with AI tools (OpenCode, Claude, Gemini, or similar) to build solutions, automate workflows, and solve problems, not just consume outputs. Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions and uncover what actually drives results. Exceptional cross-functional leadership: comfortable aligning product, sales, brand, PR, and executive stakeholders and managing up. Sharp budget management, vendor negotiation, and agency management skills. Data-driven mindset: comfortable working with Salesforce, marketing automation, and lead routing/attribution to prove impact. Bias for action and willingness to experiment with new approaches, tactics, and channels. Preferred Qualifications Experience in B2B security, infrastructure, cloud, or developer-facing marketing. Familiarity with events like RSA Conference, Black Hat, AWS re:Invent, Gartner summits, and similar Tier 1 shows. Experience producing both in-person and hybrid/virtual events, including broadcast/streaming production. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S. Health & Welfare Benefits Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo : Since 2014, we’ve equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost. Athenian Project : In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we’ve provided services to more than 425 local government election websites in 33 states. 1.1.1.1 : We released1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you’d like to be a part of? We’d love to hear from you! Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process. This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person’s, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.