Director, Growth Marketing

Company at a Glance OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising. $180,582 - $212,450 a year Director, Growth Marketing Department: Marketing Reports to: Sr. Director, Corporate Marketing Location: Remote About the Role As Director, Growth Marketing, you’ll own the engine behind OpenX’s growth: the channels that build pipeline, the data that measures it, the platforms that power it, and the team that runs it. That spans multichannel acquisition and AI search visibility, attribution and pipeline reporting to executive leadership, HubSpot and marketing ops, and the digital operations team behind openx.com. You’re equally strategic and technical, with the credibility to drive influence across the organization, from aligning cross-functional partners on priorities to turning the numbers into a clear story for commercial and executive leadership. What You’ll Own Pipeline & Demand Generation Build and scale a full-funnel demand gen strategy across paid, organic, ABM, and partner channels targeting publishers, demand partners, and agency/brand buyers. Partner closely with the Integrated Marketing team to align on messaging and plan development. Own pipeline targets by segment (e.g., enterprise publisher, mid-market, DSP/agency demand side) and report against them monthly Partner with SDR/BDR leadership on lead scoring, routing, and follow-up cadences AI Visibility & Search Growth Own OpenX’s discoverability across both traditional search and LLMs, bringing the same attribution rigor to this channel as to paid/organic: track LLM referral traffic and downstream pipeline influence, not just visibility for its own sake Run Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO) programs: structured data and schema markup, content architecture that LLMs can parse and cite, and page-age/link-equity fixes on key landing pages Benchmark OpenX’s share of voice against key category competitors across LLM outputs, and prioritize content fixes based on where OpenX under-indexes Partner with content and comms to make OpenX.com and resource pages “agent-legible” (clean markup, crawlable feeds, accurate structured facts about the product) and scale our video program. Marketing Analytics & Attribution Design and maintain a revenue attribution model that credits marketing’s role in deals — from first touch through closed-won — in a way commercial leadership trusts Own HubSpot, including its AI tools, as the marketing automation and lead lifecycle engine; partner with the team owning Salesforce and with Digital Ops on the broader stack (CRM, BI) for tracking and reporting Deliver recurring reporting on pipeline influence, cost per opportunity, and channel ROI to executive leadership Team Management Lead and develop the digital operations and web development team: set priorities, run the operating cadence, and own performance management and growth plans for each team member Build a culture centered around collaboration, scalability, continuous improvement, and business impact Direct the growth marketing budget and shift spend across channels based on cost per opportunity and pipeline return What You Bring 10+ years in growth marketing, ideally in adtech, SaaS, or another B2B environment Ownership-level fluency in HubSpot, including its AI tools, paired with the ability to partner effectively with the team owning Salesforce; comfort with a BI tool and the ability to build attribution logic Hands-on experience with AEO/GEO/LLMO — you’ve run a program to improve brand visibility and citation in AI-generated answers Working knowledge of how structured data, schema, and site architecture affect both classic SEO and LLM crawlability Pursuant to any state, local ordinance, or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. OpenX is committed to fair and equitable compensation practices. For all applicants, the base salary range is noted above, per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. A summary of our benefits, which include medical, dental, vision, 401k, equity and more, can be viewed here: https://www.openx.com/company/careers/ A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. OpenX VALUES Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do. WE ARE ONE We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture WE ARE CUSTOMER CENTRIC We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care. OPENX IS OURS We are all owners of OpenX We all have a voice to improve OpenX We stake our personal and professional reputations on the excellence of our work We are not interested in just “doing our jobs”; we take ownership to drive results WE ARE AN OPEN BOOK We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally. WE EVOLVE FAST We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious. OpenX TRAITS Our three traits capture what makes a great team member at OpenX. HUMBLE Ideal team players are humble and demonstrate integrity. They put the team’s success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning. DRIVEN Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement. SMART Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment. OpenX is committed to equal employment opportunities. It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law. OpenX Applicant Privacy Policy Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/. Effective Date: November 21, 2024