Associate Demand Generation Manager

About Us: YipitData is the leading market research and analytics firm for the disruptive economy and most recently raised $475M from The Carlyle Group at a valuation of over $1B. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customers—ranging from the world’s top investment funds to Fortune 500 companies—depend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US, APAC, and India. Our award-winning, people-centric culture—recognized by Inc. as a Best Workplace for three consecutive years—emphasizes transparency, ownership, and continuous mastery. What It’s Like to Work at YipitData: YipitData isn’t a place for coasting—it’s a launchpad for ambitious, impact-driven professionals. From day one, you’ll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers. Why Top Talent Chooses YipitData: Ownership That Matters : You’ll lead high-impact projects with real business outcomes Rapid Growth : We compress years of learning into months Merit Over Titles : Trust and responsibility are earned through execution, not tenure Velocity with Purpose: We move fast, support each other, and aim high—always with purpose and intention If your ambition is matched by your work ethic—and you’re hungry for a place where growth, impact, and ownership are the norm—YipitData might be the opportunity you’ve been waiting for. About The Role: We’re hiring an Associate Demand Generation Manager to build and run the demand engine for our Corporate Tech business. Our Corporate Tech team has found strong product-market fit with one of our most differentiated datasets among some of the largest and fastest-growing technology companies in the world. This has quickly become a meaningful growth driver for the business and to go after it more aggressively, we’re dedicating resources towards unlocking more opportunities in this space. You’ll partner directly with Corporate Tech leadership to define a tiered list of target accounts, then orchestrate account-based programs that get us into those accounts: multi-threaded plays across buying committees, content and social proof built for a focused set of buyers, and coordinated execution across paid, organic, events, and sales outreach. You’ll have the rare advantage of using proprietary data these companies have never seen before to earn their attention and get them to raise their hands. You’ll shape how a specific, high-value market perceives YipitData, and you’ll own the pipeline that results. What Success Looks Like: Marketing directly contributes a growing number of sales-accepted opportunities (SAOs) within priority accounts. Marketing-sourced and marketing-influenced pipeline and closed-won revenue in Corporate Tech grow quarter over quarter against defined targets, pulling forward revenue that would have taken longer to capture without marketing support. Account penetration deepens: more engaged contacts across more roles within each target account. Sales has a steady flow of warm, well-educated conversations, and a tight feedback loop with marketing on what’s working. This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs, or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. As Our Associate Demand Generation Manager You Will: Own the tiered target account list in partnership with Corporate Tech leadership, defining ideal customer profiles, buying committee personas, and prioritization criteria for both known and whitespace accounts. Orchestrate 1:1 and 1:few account-based marketing plays that reach multiple stakeholders within each buying committee, sequencing content, outreach, and offers across channels to move accounts from awareness to active conversation. Own content strategy and the editorial roadmap for the Corporate Tech audience in partnership with our Content Marketing Associate, ensuring every asset is anchored in differentiated data and built to open doors. Direct channel execution across paid social, paid search, retargeting, organic, and AEO in partnership with our Digital Marketing Associate, with targeting and messaging tuned to priority accounts. Partner with marketing leadership on our social proof strategy for target accounts, surfacing testimonials, case studies, and customer stories and putting them in front of the right buyers at the right stage. Shape event strategy in partnership with our Associate Field Marketing Manager, including hosted events, executive roundtables, and third-party conferences where target accounts are present. Partner closely with Sales on outbound strategy, messaging, and positioning, arming the team with account insights, sequences, and data-led talking points. Support expansion motions within existing Corporate Tech accounts, identifying new teams and use cases and running programs to unlock them. Own measurement and performance for the program, building the reporting that connects account engagement to SAOs, pipeline, and closed-won revenue and sharing results and tradeoffs across the company. Run a disciplined test-and-learn cadence on audiences, offers, channels, and messaging, and scale what works. You Are Likely To Succeed If: You have 4+ years of experience in B2B demand generation, account-based marketing, or growth marketing, with a track record of sourcing pipeline and revenue from a defined set of target accounts. Experience marketing to enterprise technology companies, or marketing data, analytics, or research products, is a strong plus. You’ve built and run ABM programs end to end, from account selection and persona mapping through multi-channel orchestration and measurement. You’re fluent in the modern ABM demand gen stack You have strong messaging instincts and can translate a complex data product into a sharp, buyer-specific reason to take a meeting. You work exceptionally well with Sales and treat the relationship as a true partnership, with shared targets and a fast feedback loop. You’re an operator who can orchestrate across content, digital, field, and sales partners, keeping many moving parts aligned toward a single goal. You thrive in a fast-moving environment, bias toward action, and are energized by building a program from the ground up. What We Offer: Our compensation package includes comprehensive benefits, perks, and a competitive salary: We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above! Base Salary Only: The annual base salary range for this position is anticipated to be $110K-130K . Final compensation may be determined by a number of factors, including, but not limited to, the applicant’s experience, knowledge, skills, abilities, and internal team benchmarks. The compensation package also includes equity. This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer. Job Applicant Privacy Notice