elk Marketing
Senior Paid Media Strategist
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What You'll Do• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types) • Build strategic roadmaps that align with client goals and drive measurable business impact • Present reporting, insights, and recommendations with confidence on client calls • Audit and restructure ad accounts for optimal performance, ROAS, and efficiency • Write and test compelling ad copy, headlines, and creative hooks • Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies • Manage ad budgets ranging from $10K to $500K+ per month across multiple clients • Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale • Conduct competitive research and deliver actionable insights for campaign improvement What You’ll Bring• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands • Proven success scaling campaigns and managing large budgets with minimal oversight • Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+ • Deep understanding of product feeds, catalog management, and dynamic creative • Strong grasp of landing page CRO principles and collaboration with dev/design teams • Exceptional communication and client-facing presentation skills • Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale • Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento • Comfortable using Asana, Slack, and Google Workspace • AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.