Integrity Web Consulting
Marketer + Google Ads and Analytics Leader
Details are still being prepared
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Plan, implement and manage data driven client SEO/SEM/PPC programs • Must be an exceptional writer and communicator • Marketing strategist with a Conversion Rate Optimization (CRO) mindset • SEM management includes: • Conducting keyword research • Creating campaigns and monitoring performance • Managing campaign budgets • Performing A/B testing and audits • Continually optimize campaigns and landing pages • SEO management includes: • Understanding personas to better target identified audiences • Creating keyword and linking strategies • Optimizing meta descriptions • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance • Providing recommendations to content writers to drive SEO content creation • Analytics management includes: • Analyzing data and provide evidence-based recommendations • Correlating performance metrics against digital marketing KPIs • Identifying deficiencies and implement solutions in a timely manner • Presenting data in a meaningful way • Suggest improvements for process and productivity optimization • Work with content writers, web developers and marketing teams to properly implement best practices • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools • Experience with and capacity to quickly learn and utilize the following tools: • Google Ads • Google Search Console • Google Tag Manager • Google Tag Manager Debugger • Google Tag Assistant • Google Analytics • Google Looker Studio • Google Optimize • Google Data Studio • Google Keyword Planner • Google Structured Data Testing Tool • Hotjar/CrazyEgg/MouseFlow/etc.