Brand Performance Marketer

About Us With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (NYSE: CHPT) is at the center of this revolution, powering one of the world’s leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality. Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us. Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come. Reports To Senior Director, Marketing & AI Innovation What You Will Be Doing Brand without performance accountability is positioning. Performance without brand coherence is noise. This role exists at that intersection. You will design and orchestrate omnichannel campaigns across web, email, and social that build brand presence and move measurable business metrics, using agencies and freelancers as execution arms while you own the strategy, the brief, and the outcome. You will also serve as the brand intelligence layer for paid media, feeding creative direction and audience signal to the teams running paid so that owned and paid tell the same story and reinforce each other. What You Will Bring to ChargePoint Design omnichannel campaigns with a defined performance thesis: what the campaign is supposed to move, how each channel contributes to that movement, and how the audience journey connects web, email, and social into a single arc rather than parallel activations. Own AEO and SEO strategy as a performance lever, not a hygiene function. Define how the brand wins organic discovery, brief agencies to execute against that architecture, and hold them accountable to rankings, traffic quality, and content performance. Conceive social media campaigns with measurable intent, then direct creative agencies to execute with fidelity to the original strategy. Organic social is the proof of brand voice; you own what it says and what it is trying to do. Own always-on email as the highest-accountability channel in the mix: lifecycle architecture, segmentation logic, automation sequences, deliverability, and performance. This is where brand investment converts to relationship, and you treat it accordingly. Brief web agencies on messaging hierarchy, page intent, and conversion narrative. The brief is your product; the agency executes it. Quantify brand performance: share of voice, earned mentions, amplification rates, sentiment movement, and how those signals correlate with downstream pipeline or revenue metrics. Present brand health as a business argument, not a marketing report. Supply paid media teams with creative strategy, audience insights, and messaging frameworks drawn from owned channel performance, so that paid amplification reflects what is actually working, not what looks good in a deck. Requirements 3 to 6 years in brand, content, or digital marketing with a clear throughline of performance accountability: roles where you were measured on outcomes, not output. Proven ability to architect campaigns that operate across owned channels simultaneously, with the discipline to define how each channel’s job is distinct and how they compound. Strong AEO and SEO strategic fluency, including an understanding of how large language models and answer engines are reshaping organic brand discovery. Agency management experience with evidence that your briefs produced sharp, on-strategy work, not just adequate work. Deep operational ownership of email as a performance channel: you have built lifecycle programs, optimized sequences, and reported on email’s contribution to business outcomes. Ability to connect brand metrics to business metrics. You can explain why share of voice moved, what drove it, and what it is worth. Educational Requirements: Bachelor’s in Communication, Journalism, or related Marketing degrees You Are Not the Right Fit If You think brand and performance are different teams’ problems. You measure success by what you produced rather than what it moved. You let agency interpretation substitute for strategic clarity in your briefs. Location US