TripleTen
Social Media Content Manager
About this role
Description 🤓 TripleTen is an EdTech company that designs and runs tech career learning programs for the US and Latin American markets. We've been doing it for over five years, teaching complete beginners — people with no prior tech background — through cohort-based programs built on our own platform and curriculum, developed in partnership with Nebius AI. Our team is fully remote and globally distributed, and we serve a large, active student base across both regions. We are looking for an autonomous, growth-minded Social Media Content Manager to take 100% ownership of our US Instagram presence (along with Threads & LinkedIn). In this role, you won't just post content - you’ll own the entire strategy: revamping our profile storefront for a tech-savvy audience and building a seamless bridge between high-performing Meta Ads and our profile content to turn visitors into buyers. What you will do
- Own the Social Media Channels: Take full end-to-end ownership of our Instagram account, extending distribution to Threads and LinkedIn to drive audience engagement in the US market.
- Repackage the Instagram Storefront: Revamp profile highlights, pinned posts, and top-of-feed content to clearly communicate updated product value propositions.
- Bridge Ads to Profile: Sync social content with active Meta Ad campaigns, ensuring users landing from ads see consistent messaging, proof points, and value promises that drive conversions.
- Build & Execute the Content Strategy: Create and manage a structured content calendar featuring high-engagement formats (carousels, reels, interactive posts, and compelling copy).
- Direct Creative Production: Set clear briefs and collaborate seamlessly with in-house copywriters, graphic designers, and SEO managers to produce high-quality assets.
- Track & Optimize Metrics: Monitor core engagement metrics (saves, shares, reach, ER) and continuously iterate on content tactics based on data and audience feedback. Requirements
- Channel Ownership: Take full end-to-end ownership of the Instagram account (with cross-posting to Threads and LinkedIn), driving content strategy, execution, and engagement for our US audience.
- Profile Packaging & Value Proposition: Re-pack and maintain the Instagram storefront (Highlights, pinned posts, and top feed) to clearly communicate updated product value propositions.