Creative Strategist (Performance Marketing) Remote in USA

Creative Strategist (Performance Marketing) Location: Remote in USA Salary: $80,000 to $125,000 plus Bonus and Benefits About the Role PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals). Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue. Who Will You Report Into? Hi, I’m Jesper Mansson, Director of Creative Strategy , and we’re seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales. You’ll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers. If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let’s talk What You’ll be Responsible For: 1. Data Analysis & Performance Auditing – You’ll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what’s working and why. This will include: Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”) Translating performance data into clear creative insights and opportunities The goal: turn data into creative direction. 2. Creative Ideation & Scriptwriting