Head of Marketing

About the Role As Head of Marketing, you will be responsible for developing and executing the marketing strategy that drives brand awareness, demand generation, and pipeline growth across the business. Reporting to the Chief Revenue Officer, you will play a critical role in delivering one of the company's key strategic priorities: building a strong top-of-funnel engine that supports ambitious revenue growth targets. This role exists to generate qualified pipeline by creating a high-performing marketing function, aligning marketing initiatives with broader go-to-market plans, and ensuring measurable contribution to business growth. You will work closely with Sales, Partnerships, Account Management, Revenue Operations, and executive leadership to position the business as a market leader and accelerate customer acquisition globally. Responsibilities • Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives. • Drive demand generation and pipeline creation through integrated marketing campaigns and initiatives. • Build, lead, and develop a high-performing marketing team focused on measurable business outcomes. • Partner closely with Sales, Partnerships, Portfolio Manager and Revenue Operations teams to ensure alignment across all go-to-market activities. • Develop and strengthen brand awareness, market positioning, and thought leadership within target markets. • Oversee and optimize key marketing channels including: o Content and thought leadership o Events and sponsorships o Digital marketing and paid advertising o SEO and AEO (Answer Engine Optimization) o Marketing automation and lead nurturing o Public relations and promotional campaigns • Establish marketing performance metrics and reporting frameworks to track pipeline contribution, campaign effectiveness, and return on investment. • Manage marketing budgets and resource allocation to maximize business impact. • Use data and market insights to continuously improve marketing performance and identify new growth opportunities. • Collaborate with executive leadership on long-term revenue planning and market expansion initiatives. Requirements Requirements • 10+ years of marketing experience, preferably in professional services, outsourced services, Employer of Record (EOR), workforce solutions, or other B2B industries. • Proven experience developing and executing marketing strategies that generate measurable pipeline and revenue growth. • Strong understanding of modern demand generation and performance marketing practices. • Experience leading and scaling high-performing marketing teams in a global environment. • Demonstrated success managing multiple marketing channels, including digital advertising, content marketing, events, SEO, and marketing automation. • Strong commercial mindset with the ability to connect marketing activities directly to revenue outcomes. • Excellent stakeholder management skills with experience partnering across Sales, Revenue, and Executive Leadership teams. • Data-driven approach with strong analytical and decision-making capabilities. • Bachelor's degree or equivalent professional experience required. • MBA, CIM, AMA, or similar professional marketing qualifications are advantageous. • Certifications in digital marketing platforms such as Google Ads, HubSpot, or related technologies are desirable. • Experience working in international B2B organizations is highly preferred. Success Measures • Growth in qualified marketing-generated pipeline. • Increased brand awareness and market visibility. • Delivery of thought leadership initiatives and content programs. • Performance of paid media, events, SEO/AEO, and promotional campaigns. • Contribution to achieving company revenue and growth targets. Benefits ## Overview As a privately owned company, we are free from the pressures of venture capital or private equity investors demanding exponential growth in unreasonable time frames. Sometimes, things just take time to do well. In our business, delivering great results is a process - and we're committed to doing it right. We are not for sale. We believe that financial success is a natural outcome of our work, not the primary goal. Unlike many investors who view money as a goal, our focus is on long-term growth and sustainable success. We are a global team, built for those who want to go further. Here's what your career at GoGlobal looks like: A company small enough for your voice to be heard meaningfully, yet large enough to make a global impact Collaborating with a diverse, global and supportive team Built for the long-haul - no VC or PE pressure, just a focus on sustainable growth ## Why We Are Different We Make Growing Your Career Possible