Sr. Associate, Customer Marketing

Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy. We’re building a world-class Customer Marketing team that creates meaningful connections with the restaurant and retail operators we serve. This role is responsible for strategic customer communications, ensuring Toast shows up for customers in critical moments. You will roll up your sleeves to build, execute, and optimize multi-channel marketing programs across our core marketing tech stack, including Marketo, Pendo, and Braze. You’ll work closely with Product and Customer Success teams to deliver an aligned customer experience. We are a fast-paced team dedicated to helping restaurants and retailers thrive. We’re looking for someone who possesses a relentless growth mindset and views every new challenge as an opportunity to learn. If you are a hungry, curious marketer who is excited about expanding your skill set, you’ll fit right in. You will jump into the deep end of B2B SaaS marketing, trying new tactics, learning from failures, and actively shaping how we engage with our vibrant community of customers. A day in the life (Responsibilities): Customer Relationship Management Comms at Scale: Own the strategy and execution for sensitive communications that focus on maintaining customer trust. Program Execution & Deployment : Build, test, and launch email, in-app, and push communication campaigns using Marketo, Pendo, and Braze, ensuring flawless execution, segmentation, and QA. AI-Driven Scale & Automation: Leverage next-generation AI tools, including Gemini and Claude Cowork, to rapidly draft copy, experiment with messaging variations, and streamline technical workflows to scale output. Cross-Functional Collaboration : Partner closely with Product Marketing, Customer Success, and Product teams to translate their communication needs into impactful, customer-facing assets. Agile Problem Solving : Jump in to support ad-hoc communication needs, technical troubleshooting within our marketing tools, and unexpected projects as the needs of our fast-growing restaurant community evolve. What you’ll need to thrive (Requirements): 3+ years of marketing experience with a foundation in program management and cross-functional collaboration (preferably in a customer communication or comparable b2b SaaS role) Track record of utilizing AI to enhance you or your team’s output Strategic growth mindset paired with execution focus - you consider the bigger picture but love rolling up your sleeves to get things done Marketing technology proficiency with tools like Marketo, Pendo, Braze, or similar tools AI at Toast At Toast, one of our company values is that we’re hungry to build and learn. We believe learning new AI tools empowers us to build for our customers faster, more independently, and with higher quality. We provide these tools across all disciplines, from Engineering and Product to Sales and Support, and are inspired by how our Toasters are already driving real value with them. The people who thrive here are those who embrace changes that let us build more for our customers; it’s a core part of our culture. Our Total Rewards Philosophy We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits. The base salary range for this role is listed below. The starting salary will be determined based on skills, experience, and geographic location. In addition to base salary, our total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits. You can learn more about how we align pay with local labor markets in our Geographic Pay Zone Philosophy. Zone A $95,000—$152,000 USD Zone B $83,000—$133,000 USD Zone C $75,000—$120,000 USD How Toast Uses AI in its Hiring Process Throughout the hiring process, our goal is to get to know you. We use AI tools to support our recruiters and interviewers with tasks like note-taking, summarization, and documentation of interviews to ensure they can be fully focused on your conversation. All hiring decisions are made by people. We ask that you complete interviews and assessments on your own, without real-time AI tools, recording, or transcription bots, unless we tell you otherwise in advance. To learn more: https://careers.toasttab.com/ai-in-hiring Our Approach to Hybrid Working We embrace a hybrid work model that fosters in-person collaboration while valuing individual needs. Our goal is to build a strong culture of connection as we work together to empower the hospitality community, regardless of location. Please visit the Locations page on our career site to learn more about our in-office expectations by region: https://careers.toasttab.com/locations-toast People Are the Secret Ingredient in Our Recipe for Success At Toast, our employees are our secret ingredient—when they thrive, we thrive. The restaurant industry brings together people with a wide range of backgrounds, experiences, and perspectives, and we value that same breadth at Toast. We strive to build a culture grounded in authenticity, respect, and humility, where every Toaster has a real opportunity to grow, contribute, and do their best work—raising the bar in delivering exceptional experiences for our customers and each other. Apply today! Toast is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact [email protected]. ---— For roles in the United States, it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.