Marketing Lead - India

India•Remote

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About this role

Role: Marketing Lead

India Reports to: India BU Team Lead Location: Remote working (India-based). We are currently a remote-first organisation, but hybrid working may be an option in the future. Salary: Up to INR 40,00,000 depending on experience, plus equity Hours: Full-Time, IST 9:30am-6.30pm Please note All communication regarding your application should go through the official application channels or our company careers page. Contacting Vestd employees via email, personal social media, or other informal routes is not appropriate. We also have a zero-tolerance approach to any form of harassment or abuse directed at our team. Candidates who do not respect these boundaries may be disqualified from the recruitment process and, in serious cases, barred from applying in future. About Vestd Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more. Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment. Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team. Vestd is also a B Corp-certified company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards. If you’d like to learn more about Vestd, check out this short video from our founder, Ifty. The role Vestd is the UK’s leading equity management platform, and we’re building in India. We need a senior marketer to make Vestd the name Indian founders and finance leaders think of when they think about equity. You’ll lead and scale our marketing in India. You’ll set the go-to-market strategy and then roll up your sleeves to deliver it: campaigns, content, the website, partnerships, events and the pipeline numbers that come out of all of it. There’s a brand and a playbook from the UK to start from, but adapting them for India is yours to shape. You’ll work closely with sales, product and leadership in India and the UK. You’ll have real autonomy and a budget to match, and we’ll expect you to tell us plainly what’s working and what isn’t. This is a remote-first role based in India. You’ll join a few events and in-person get-togethers each year. What success looks like in year one We’re looking for someone who is dynamic and can deliver a consistent pipeline of qualified leads, while successfully executing the wider India go-to-market strategy. You will have excellent commercial judgement, be expected to improve brand awareness, website performance, and campaign ROI, build meaningful partnerships and community engagement, implement effective marketing automation and reporting. AI tooling should be part of your processes to accelerate production. By the end of your first year, you’ll have: A pipeline you can count on. Sales get a steady flow of qualified leads, and everyone agrees on what “qualified” means. A brand people recognise. Founders, CFOs and investors in India know who Vestd is and why we matter, and the India brand transition is complete across every touchpoint. Numbers that tell the story. You can show leadership in India and the UK which campaigns drive pipeline, what each one costs and where the next rupee should go. A website that converts. Traffic, search visibility (including AI search) and conversion are all clearly higher than when you started. An ecosystem that knows us. Partnerships, roundtables and community events bring us into rooms we couldn’t get into before. AI that does the heavy lifting. AI tools are built into how the team produces content, runs campaigns and reports, so you move faster without losing quality. What you’ll own India go-to-market and brand: set India’s GTM strategy in step with our global marketing goals. Lead the move to the Vestd India brand across messaging, digital assets, campaigns and every customer touchpoint. Demand generation and digital marketing: own the website, SEO, the content roadmap and conversion. Plan and run joined-up campaigns across paid, organic, email, social and partner channels that build a steady, qualified pipeline. Product marketing: shape how we position and talk about our equity management platform. Give sales the materials they need to win, and lead launch campaigns for new products and features. Marketing operations and reporting: own HubSpot, from workflows and lead scoring to lifecycle stages and attribution. Report on pipeline, campaign performance and ROI to India and UK leadership. Partnerships, community, and budget: build partnerships with ecosystem players, industry bodies and investors. Lead PR, media and analyst relations, executive thought leadership, speaking slots, and flagship events such as CXO roundtables and webinars. Own the marketing budget and make every rupee count. Strategic Planning: lead the annual marketing plan and quarterly reviews. Decide where to invest and where to stop, so marketing spend backs the business’s long-term goals. What we’re looking for Essential elements of this role We cannot provide an exhaustive list of duties; additional duties may arise, but these will be core elements of this role. 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team. Internships and roles held during full-time study don’t count towards this, though we’d still love to hear about them. Clear career progression. Your CV should show how you’ve grown into a leadership role, with increasing scope, budget or team size over time. B2B marketing experience, ideally in SaaS, fintech or professional services, selling to business decision-makers. The full marketing mix: brand, demand generation, content, paid media and marketing operations. You’ve led all of these, not just one specialism. A track record of building a marketing engine that consistently drives awareness, engagement and qualified pipeline, with numbers to show for it. Hands-on with HubSpot (or a similar automation platform), Google Ads and LinkedIn Ads, including managing budgets and reporting on performance. Owning a budget and reporting pipeline and ROI directly to senior leadership. Visibility in AI search: you’ve built programmes that get a brand found on AI search and generative discovery platforms, not only traditional SEO. AI in your everyday work: you use AI tools for things like content drafting, campaign production and automated reporting. Impeccable attention to detail and a high degree of accuracy. Clear, direct communication in writing and in person, and comfortable working across UK and India teams and time zones. You thrive in a remote-first, distributed team and are happy to travel to occasional events and get-togethers. Nice to have These will help you stand out from the pack: Startup or scale-up experience, especially building or launching a marketing function in a new market. Knowledge of shares, share schemes or equity compensation such as ESOPs, or a genuine curiosity to learn it fast. Experience hiring and leading a marketing team, or managing agencies and freelancers. Marketing to SME founders, CFOs, finance leaders or similar B2B audiences. A network in India’s startup and investor ecosystem that could open doors for partnerships and events. Culture fit What makes Vestd folk collaborative, adaptable, and eager to grow? Thrives in a startup environment, ready to tackle diverse challenges with enthusiasm Adaptable - open to taking on responsibilities beyond the defined role as needed Passionate about contributing to a culture of innovation, collaboration, and continuous improvement Embraces technology to improve processes and drive efficiency While the above describes the core responsibilities, this role may from time to time involve tasks beyond this list — as needed to respond to evolving business needs. What you can expect Our culture is our backbone (BreatheHR named us one of the ‘Top 3 Companies in the UK for Company Culture’), and we take team happiness seriously. Vestd strives to be as principled as possible. We’re all about Goal 8 of the United Nations ‘Sustainable Development Goals. This goal is about ‘Decent work and economic growth,’ and we consider it both with our external activities and internal workings. We’ll do everything we can to help you grow in your role. In return, you’ll want to learn all about our industry and do all you can to help us continue leading it. Vestd is remote-first, so in return for your commitment, diligence, and productivity, you’ll have a lot of autonomy during your working day. Some roles demand office hours (to fit our customers’ schedules), but we are committed to offering flexibility where possible. Happy employees make for happy customers, as demonstrated in our five-star reviews. Vestd’s excellence has also been recognised by The Europas, The Fintech Awards London, The Hustle Awards, TechRound, and BusinessCloud’s Fintech50. See more about our awards here. This could be the perfect opportunity if you’re an autonomous, self-driven individual passionate about contributing to a meaningful mission and value being part of a supportive, close-knit team. Why work at Vestd? Vestd is a great place to work. There are a range of benefits that you can look forward to as one of our folk (benefits vary depending on location): This job is remote-first, although attendance is required twice yearly at our in-person get-togethers A flexible environment to help you achieve the best work/life balance An Employee Stock Ownership Plan (ESOP), of course! (After the qualifying period) Monthly recognition scheme, where we celebrate our folk Support with home working equipment* A personal training and development budget to keep your career and professional growth on track Private medical insurance (after the qualifying period) Team retreats are held twice a year. They can include an overnight stay and focus on fun and team cohesion Great team ethos, connect through regular team and company socials 25 days annual leave plus one extra day per year of service (up to five days) We’re looking for somebody with initiative who can focus on the business and their personal growth path. This is a great time to join our team, and it would be a superb role for the right person. *At Vestd we provide our folk with the hardware and software required to support them in their role. As a remote-first business, we expect anyone applying for a job to have a suitable, quiet working space. You must have an appropriate desk/table and chair, with a reliable internet connection. Equality, diversity and inclusion (EDI) at Vestd At Vestd, we’re committed to building a respectful, inclusive, and diverse team. Trust is one of our core values; with that comes a commitment to fairness and transparency. We want to be open about our EDI efforts. We wish to recruit people who are passionate about working in a diverse environment and who will support us to ensure that all colleagues are supported and included while working with us. Research shows that while men are likely to apply when they meet 60% of a job’s requirements, women and individuals from underrepresented groups often apply only when they meet every criterion. We understand the value of transferable skills and the unique perspectives that diversity brings. That’s why we encourage applications from candidates with unique strengths and experiences. Our application process We are accepting rolling applications for this role with no fixed end date - if you are interested in joining the Vestd folk, please apply when you can. We will respond to every applicant, but we may only screen some candidates depending on the number of applications received. Our recruitment pipeline has a few stages, giving you plenty of opportunities to learn about Vestd as we take the time to find someone who is the best fit for the role. We aim to complete the selection process as efficiently as possible, and we are committed to making our candidate experience as inclusive as we can, so please get in touch with us if you require any information or support during the application process or need to ask for any adjustments. A typical selection process might be: Apply online 20-minute screening call 45-minute interview with the hiring manager and team member Task-based assignment 45-minute team cultural interview 30-minute interview with the CEO Please note that we record our interviews. These recordings are only viewed by the hiring team and once a role is filled, all recordings are deleted. We do not share any candidate information with anyone outside of Vestd at any time. If you need any adjustments or support with your application, please let us know. We are excited to receive your application. When a role is filled, we will contact all other applicants to let them know. This job is remote-first within India. You must be primarily India-based and eligible to work in the country. Internal job ref. ML-IN-08-2026

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