GetBlock
Product Marketing Manager
About this role
About the company GetBlock is a leading RPC node provider and Web3 infrastructure platform trusted by devs worldwide. Since 2019, we have empowered crypto innovators with instant and reliable access to 120+ blockchains through robust production-ready APIs. Our team’s deep blockchain expertise and passion for innovation drive us to build the infrastructure layer for the next generation of blockchain applications. At GetBlock, we move fast, think creatively, and deliver high-impact products. Our culture blends technical excellence with entrepreneurial spirit, making us a dynamic force in the Web3 space. About the role We’re looking for a Product Marketing Manager who can translate deep product & technical expertise into clear, compelling market offers that hit real customer pain points — so prospects instantly recognize themselves, understand the value, and are ready to buy. You’ll sit at the intersection of product, engineering, and marketing, owning how our services, features, and new verticals are packaged and communicated to the market.
Responsibilities
- Turn product into offers: Partner closely with Product/Engineering, absorb product updates and technical context, and convert them into crisp positioning, messaging, and value propositions.
- Build core PMM assets: Create and continuously improve go-to-market materials such as landing pages, pitch decks, one-pagers, solution briefs, and internal enablement docs.
- Enable Marketing & BD/Sales: Onboard and train teams on new services/offers, messaging, and how to use the assets in real conversations and campaigns.
- Stay on top of Web3 trends: Run lightweight but continuous market/trend research (Web3 infrastructure, developer tooling, ecosystem shifts), and share insights with both product/tech and go-to-market teams.
- Support GTM execution: After packaging an offer, help drive it into action — acting as a cross-functional “glue” and informal leader to ensure campaigns and BD motions communicate the offer correctly (you won’t own every process, but you’ll shape direction and quality). Qualifications
- Proven experience in product marketing / positioning / packaging for complex products (ideally B2B).
- Web3 familiarity & strong ability to go deep technically into the product and explain it in simple, customer-focused language.
- Experience creating high-quality marketing deliverables (decks, one-pagers, landing pages, narratives).
- A researcher mindset: curiosity, trend awareness, ability to synthesize market signals into actionable insights.