Stillfront
ASO Manager - BIG Franchise
About this role
Freelance engagement on a 12 month contract, with the option to extend. We are looking for an ASO Manager to own and scale our global store presence across the BIG games portfolio. This is a 12-month freelance engagement, with potential to extend based on business needs. In this hands-on role, you will take full ownership of our App Store, Google Play, Samsung & Microsoft store performance, driving organic growth and maximizing conversion rates worldwide. Aligning closely with studio goals, you will bridge data-driven strategy with high-impact execution — testing hypotheses, refining store assets, and optimizing metadata to turn store pages into high-converting growth drivers, while working in close collaboration with UA and Product to ensure full-funnel alignment. ## Your Responsibilities ASO Strategy & Conversion Rate Optimization (CRO)
- Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store - from new launches to mature live titles.
- Build and prioritize a continuous CRO testing backlog (A/B, store-page experiments) informed by creative and competitive analysis, using CPP/CSL to tailor journeys by campaign and segment.
- Lead store page localization and culturalization across key markets - metadata, visuals, and messaging adapted to local audiences.
- Shape a cohesive, franchise-level store identity and positioning across the portfolio, beyond single-title optimization. Platform Program & Policy Management
- Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft, assessing relevance to our portfolio.
- Evaluate and manage participation in platform growth/loyalty programs (e.g., Google Play's Level Up), weighing trade-offs before enrollment.
- Monitor store algorithm, guideline, and regulatory changes, adjusting metadata and tactics to protect organic traffic. Store & AEO
- Drive keyword research, clustering, and metadata creation tailored to each store's algorithm and local markets.
- Use AI-driven tools to scale semantic expansion, metadata generation, and sentiment analysis.
- Optimize for AEO, ensuring visibility across both legacy search and emerging AI-driven discovery. Full-Funnel Collaboration & Reporting
- Partner with UA and Product for full-funnel alignment - connecting ASO to paid strategy, creative themes, and update roadmaps.