MEDvidi
Marketing Data Analyst
About this role
Description MEDvidi is an AI-powered mental healthcare platform setting a new standard for safe, effective, and scalable psychiatric care in the United States. We combine licensed providers with proprietary AI tools to deliver consistent, outcomes-driven treatment for conditions like ADHD, anxiety, depression, and more. MEDvidi's technology automates charting, follow-ups, and treatment planning, freeing providers to focus on patient care while improving efficiency and clinical quality. At MEDvidi, the Marketing team helps connect patients with mental healthcare through paid and organic acquisition. Working within our cross-functional Demand and Supply group, the team focuses on growing demand efficiently and aligning acquisition with our capacity to deliver care. We're hiring a Marketing Data Analyst to help scale acquisition while maintaining a strong return on marketing spend and effort. You'll analyze channel performance, identify opportunities for investment, investigate conversion funnel issues, and turn data into recommendations the team can act on.
Responsibilities
- Analyze the performance of paid and organic marketing channels and individual campaigns.
- Recommend how to allocate paid marketing spend across channels and campaigns.
- Build and maintain dashboards to monitor acquisition performance and conversion funnels.
- Investigate funnel drop-offs and identify opportunities to improve acquisition and conversion.
- Investigate issues and discrepancies in marketing data to improve reporting accuracy and reliability.
- Monitor marketing attribution and help resolve measurement gaps and issues.
- Plan, launch, monitor, and analyze A/B and A/B/n experiments in collaboration with the team.
- Serve as a data-driven advisor to our cross-functional Demand and Supply group, communicating findings and recommendations clearly. Requirements
- 2+ years of experience as a Marketing Data Analyst.
- Experience in marketing analytics within B2C HealthTech, telemedicine, subscription-based digital products, or e-commerce.
- Recent hands-on experience in web marketing analytics, with a focus on paid acquisition, website conversion funnels, attribution, and marketing ROI. Experience limited to mobile or desktop applications does not meet this requirement.
- Experience analyzing marketing performance in US, European, or other international markets, with an understanding of how market differences affect acquisition performance, user behavior, and conversion funnels.
- Strong proficiency in SQL; experience using Python for data analysis.