Power Digital Marketing
Senior ABM Strategist
About this role
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Senior ABM Strategist leads B2B account-based marketing and go-to-market strategy across complex client accounts, with a strong emphasis on 6sense, Clay, audience strategy, account prioritization, and activation-ready planning. This role helps clients clarify who they should be targeting, why those audiences matter, how to prioritize them, and how to activate against them across marketing and sales. This person is both strategic and hands-on. One day, they may be leading a client through ICP, persona, buying committee, or target account recommendations. The next, they may be pressure-testing 6sense segment logic, advising on 6QA and buying stage strategy, building or QAing a TAL in Clay, or translating account insights into paid media, sales enablement, and campaign recommendations. The Senior ABM Strategist is highly client-facing and must be comfortable turning ambiguous B2B challenges into clear plans, usable frameworks, activation-ready audiences, and confident next steps. They understand long sales cycles, buying committees, account-based motions, and the importance of aligning marketing, sales, RevOps, and client stakeholders around a shared GTM strategy. Role Requirements:
- Lead B2B GTM and ABM strategy across ICP development, persona development, buying committee mapping, account prioritization, TAL development, campaign planning, and activation strategy.
- Own 6sense strategy across applicable clients, including segment creation, audience logic, buying stage interpretation, 6QA usage, account scoring, intent data, activation workflows, and reporting implications.
- Use Clay to support account enrichment, TAL development, manual verification, contact enrichment, segmentation, and account prioritization workflows.
- Translate client business goals, sales priorities, customer data, stakeholder interviews, market signals, and platform insights into clear GTM recommendations.
- Build and pressure-test ICPs, personas, TALs, account tiers, and campaign strategies to ensure they are commercially relevant, defensible, and actionable.
- Develop ABM strategies for strategic, enterprise, and named-account motions, including 1:1, 1:few, and 1:many account-based programs.
- Build account prioritization frameworks using firmographic, technographic, intent, engagement, sales, CRM, and revenue data.
- Identify gaps in client data, targeting logic, lifecycle stages, sales process, platform setup, or marketing activation that may limit GTM performance.
- Partner with Paid Media, Organic Search, Content, Lifecycle, Analytics, Creative, Client Services, and Sales teams to translate ABM strategy into integrated activation plans.