Kasama
Senior Hubspot Developer
About this role
Our Company Kasama is a trusted technology partner specializing in Salesforce, Shopify, and Oro development. We help organizations improve and scale their eCommerce and marketing systems through expert-led design, development, and platform enablement. Our experienced team delivers effective results, aligning with your business goals with site buildouts, cloud integration, system enhancements, and platform transitions. About the role: We are looking for a highly technical and strategic Senior HubSpot Developer to take ownership of our marketing automation ecosystem. The primary focus of this role is to manage and optimize the bi-directional integration between Salesforce and HubSpot (Marketing Hub). You will lead technical efforts to ensure seamless data flow, segmenting audiences, and executing high-volume, personalized email communications that drive engagement, lead nurturing, and revenue. Your primary responsibilities will include:
- Salesforce-HubSpot Integration Ownership: Architect, implement, and maintain the bi-directional sync between Salesforce and HubSpot, ensuring data consistency (contacts, leads, accounts, opportunities) and resolving sync conflicts
- Email Marketing & Automation: Develop and execute complex automated email nurturing journeys, triggered email campaigns, and audience segmentation based on Salesforce data points
- Custom Development & Technical Solutions: Utilize HubSpot APIs, custom objects, and HubL (HubSpot Markup Language) to create advanced, tailor-made solutions that extend platform functionality
- Data Structure & Hygiene: Maintain high standards of data quality by managing object mapping, validation rules, and deduplication processes between CRM and MAP
- Email Coding & Templating: Build responsive email templates and landing pages using HTML, CSS, and HubL, ensuring cross-client compatibility and personalization
- Strategic Optimization: Analyze campaign performance metrics (email open rates, click-through rates, conversion rates) and provide actionable technical insights to improve ROI
- Troubleshooting: Act as the subject matter expert to identify, troubleshoot, and resolve technical errors with API connectors, workflows, or data syncs Requirements Qualifications:
- At least 5 years in a technical HubSpot development role with specialized experience in marketing automation