Digital Marketing Executive

Role Overview We’re hiring a Digital Marketing Executive to develop and manage marketing campaigns that drive demand and inbound leads, while executing localised lead acquisition strategies to grow our pipeline. Working closely with the Sales team, you’ll use channels including email, SEO/SEM, social media, and paid media to drive customer acquisition and build a robust pipeline of Marketing Qualified Leads (MQLs). You’ll also manage account-based marketing initiatives using a CRM platform such as HubSpot, with a focus on delivering measurable results and supporting our growth across markets. Strategic Context Transreport exists to remove structural barriers in rail travel. Our vision is that everyone has access to travel everywhere. We operate across the UK, Japan, and the EU and have supported over 10 million assistance requests for more than 1.8 million users. We are a Series A company recognised with a King’s Award. As we continue to grow across our existing markets and expand into new ones, this role will help drive demand and build a strong pipeline of qualified leads through effective, localised digital marketing and account-based marketing initiatives. Tasks About the Role: Develop and implement online demand generation strategies, tactics, and processes to drive inbound leads and generate MQLs. Create, manage, and execute multi-channel marketing campaigns, including email, SEO/SEM, social media, and paid media, to drive customer acquisition. Develop and implement strategic account-based marketing plans to target key accounts, aligned with the overall marketing and sales strategies. Track, measure, monitor, and report on the success of marketing activities, providing regular reports with a focus on conversion rate, CPA and LTV Contribute to the content marketing plan through the website, email, social media channels, and partners, addressing key challenges for customers and creating compelling customer content. Support the implementation of new systems and processes to increase the client footprint and improve marketing performance. Work within an agreed budget and ensure the best Return on Investment (ROI) for marketing campaigns. Requirements About You We expect you to: 3+ years’ experience in a B2B digital marketing role, with a focus on demand generation and customer acquisition. Advanced SEO and PPC skills, with experience in leveraging SEO, PPC, Google AdWords, Facebook, LinkedIn and Twitter to achieve commercial goals. Proven experience in managing account-based marketing campaigns using a CRM platform Familiarity with content marketing strategies and creating compelling customer content. Strong analytical skills and proficiency in using Google Analytics 4 and other relevant tools to support marketing efforts. Experience with CMS platforms such as WordPress. Excellent communication skills, both written and verbal, with the ability to work collaboratively in a fast-paced, results-driven environment. Forward-thinking, strategic mindset with the ability to see the bigger picture while paying attention to details. Nice to have Experience with CRO testing methodologies to continuously improve on-site experience Experience of using design software such as Adobe Creative Suite or Canva Personal/lived experience of disability/access barriers Professional experience in the transport sector Benefits Private healthcare after your probation (including children) Hybrid working model 25 days holiday Volunteering Leave Free flu jab for you and your family Culture & Operating Principles We value: Ownership over hierarchy Clarity over bureaucracy Impact over job titles We operate with high autonomy and high accountability. People are expected to raise risks early, communicate clearly, and take responsibility for outcomes. Guaranteed Interview Scheme We’re a Disability Confident employer and we welcome applications from disabled candidates. If you need any adjustments at any stage of the recruitment process, please tell us what would help - we’ll work with you to make the process as accessible as possible. We also offer a Guaranteed Interview Scheme (GIS) for candidates who consider themselves to have a disability as defined under the Equality Act 2010. If you indicate this option in your application and your application demonstrates that you meet the essential criteria for the role, you’ll be invited to interview or assessment. Choosing GIS doesn’t guarantee a job offer. If you have any questions, please get in touch.