Beacon Biosignals
Marketing Manager, Diagnostics
About this role
Beacon Biosignals is transforming precision medicine for the brain, from clinical development to clinical care. For Life Sciences partners, we offer the leading at-home EEG platform for clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our Diagnostics business is building the most comprehensive at-home platform for precision diagnostics, combining EEG and cardiopulmonary signals to deliver reimbursable assessments for sleep and central nervous system disorders. Together, we're changing the way patients are diagnosed and treated for any disorder that affects brain physiology. We're looking for an organized, innovative marketing professional to serve as the operational engine behind our Diagnostics arm of our marketing team. You'll be the person who makes things happen, turning strategy into action, managing our tech stack, coordinating event participation, owning customer communication, and building systems that help our marketing and sales teams work smarter. Beacon's robust asynchronous work practices ensure a first-class remote work experience, but we also have in-person office hubs available located in Boston, New York and Paris. What You'll Do CRM and Data Management
- In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
- Implement tagging structures and workflows that enable our team to work more efficiently
- Manage the marketing attribution model across touchpoints
- Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management Digital Marketing
- Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
- Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
- Track relevant awareness days, research milestones, and cultural moments to keep our content timely
- Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
- Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling Messaging and Strategy
- Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
- Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications
- Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each Events & Conference Strategy
- Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis