Replika
Motion Designer, Growth
About this role
About Replika Ten years ago, we built the world’s first AI companion — before LLMs, before ChatGPT, and before anyone knew what AI could be. What started as a way to patch a hole in our hearts became something unexpected: a catalyst. Millions of people told us Replika helped them reconnect with the world. They texted that old friend. They picked up that forgotten hobby. They took that walk around town. While today’s tech keeps people scrolling, we discovered AIs can push us outward, if we let them. Now we’re being reborn with a new vision: the first AI with heart, for making the most out of life. Gentle nudges to meet friends when you’re feeling shy. Ideas for exploring new places when it’s easier to stay home. Daily conversation about whatever moves you — ballet, philosophy, aliens, or gossip — at 2am when no one else is awake. We’re not building an AI to validate or pacify. We’re building something modeled after the relationships that transform us. Someone who asks the right questions at the right time. Someone who helps you look inward, and pushes you outward. We’ve been in TED Talks, Stanford and Harvard studies, the Lex Fridman podcast, because 40M+ people connect with Replika in a deeply human way. And we’re just getting started. About the role Replika is growing fast, and paid social is one of the biggest drivers of that growth. The ads people see on TikTok, Meta, and YouTube are often their first impression of Replika — and this role owns the motion behind them. You’ll design and animate video ads and UGC creatives for our paid campaigns, working on a small growth team alongside producers and user acquisition managers. You’ll take a concept, turn it into a finished ad, put it live, and iterate based on how it performs — treating channel data and results as creative input, not an afterthought. It’s fast-paced and high-volume, and you own the craft from idea to final cut. The goal is simple: creative that stops the scroll, gets people to try Replika, and looks and feels like Replika while doing it. What You'll Be Doing
- Concept and animate video ads and UGC creatives for paid social — from first idea to finished, ready-to-run ad — for Meta, TikTok, YouTube, and wherever attention moves next.
- Bring your own concepts and hooks to the table — spot fresh angles, pitch them, and turn the best ones into ads worth testing.
- Explore a range of creative styles — from polished motion to raw, native-feeling UGC — to find what breaks through.
- Produce a steady stream of new creative and variations at the pace paid social demands, without dropping quality.
- Work with producers and UAMs, and keep an eye on what’s working across the market, to turn briefs into winners — and winners into more winners.
- Create and maintain an appealing, consistent Replika presence across social media.
- Own the motion craft of our paid creative end-to-end: set the bar, ship fast, and keep raising it. What We're Looking For
- A strong motion design portfolio (a portfolio of ad creatives that performed in real paid campaigns is a plus).
- Hands-on mastery of After Effects, Figma, and the rest of the Adobe Creative Suite — plus whatever visual editing tools get the job done.
- Good taste and a strong eye for composition, colour, and easing — the details that make motion polished and pleasant to watch.
- A feel for ad structure — hook, emotion, CTA — and the pacing and timing that hold attention in the first few seconds.