Oceans
Performance Marketer
About this role
Performance Marketer Real opportunities. Real impact. Your career, redefined. (NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.) At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don’t do surface work—they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas and expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends. As a Performance Marketer, you’ll take ownership of high-impact campaigns across paid channels and drive measurable results across acquisition, engagement, and retention. You’ll dig into data, optimize performance, and move the needle where it matters most. This is a role for those who love working at the intersection of creativity and analytics, and those who are excited to partner directly with leaders in fast-moving companies. Accountability As a Performance Marketer, your success will be defined by your ability to plan, execute, and scale campaigns that maximize return on ad spend and support broader growth goals. Here’s how you’ll make an impact: Strategy & Campaign Execution
- Develop and implement paid performance marketing strategies that align with customer acquisition and retention goals.
- Launch and manage multi-channel campaigns across PPC, display, social, and affiliate networks.
- Own the full lifecycle of campaign execution—from audience targeting and ad creation to bid optimization and reporting. Data-Driven Optimization
- Monitor daily performance metrics (CPC, CTR, CPA, ROAS, etc.) and make real-time adjustments to improve results.
- Conduct keyword research, build landing pages in collaboration with dev teams, and continuously improve conversion funnels.
- Utilize heatmaps, user behavior data, and customer feedback to identify and resolve friction points. Testing & Reporting
- Design and run A/B and multivariate tests to refine ads, CTAs, creatives, and conversion paths.
- Track and analyze campaign performance using analytics platforms and develop dashboards for reporting insights.
- Make budget reallocation decisions based on performance trends and ROI. Colleagues Your primary stakeholder will be your client, along with the cross-functional teams they work with. You’ll collaborate closely with marketing strategists, creative designers, product managers, UX designers, and web developers to ensure campaigns are conversion-optimized and on-brand. At Oceans, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career. Skills and Qualifications At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a Performance Marketer, your vertical focus will be paid advertising and campaign optimization, while your horizontal strengths span analytics, creative development, and CRO. To excel in this role, you should have: