Neo Group
CRM Automation Manager
About this role
Description As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners , leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace. We are on the lookout for a CRM Automation Manager to join our CRM Team. Role overview As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.
Responsibilities
- Automation Flows: Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
- Onboarding Journeys: Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
- Reactivation: Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
- A/B Testing: Run A/B tests to improve funnel conversion rates and reactivation performance.
- Analytics & Reporting: Analyze campaign results, build dashboards, and automate reporting and trigger logic.
- Insights & Growth: Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.
Requirements
- Experience: 2+ years of experience in CRM automation or marketing automation.
- CRM Automation: Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
- Automation Systems: Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
- Analytics: Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
- Cross-Functional Collaboration: Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.
Benefits
- Remote work opportunity.
- Flexible working schedule.
- Interesting product.
- Learning opportunities.
- Career growth prospects.