Bixal
Content Strategist
About this role
Bixal_Logo_Black_Margin-Tight.png" title="" width="185" height="76">Important Notice for Applicants: At Bixal, we want to ensure a transparent and secure application process for all candidates. Official communication will come from an email address ending in @bixal.com or from @bixal.na.teamtailor-mail.com. Messages from other sources may be fraudulent, and you should exercise care to avoid any links or attachments included. Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Need Assistance or a Reasonable Accommodation?If you need assistance or a reasonable accommodation to complete your application, we're here to help. Please reach out to us at and let us know how we can support you. You do not need to share personal details or disclose the nature of your request. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays. Why Bixal? Bixal is a consulting company headquartered in Fairfax, VA, working alongside governments and organizations to help them deliver better services and experiences to the communities they serve. Using evidence-based knowledge and technology, Bixal empowers clients to deliver on their missions more effectively by fostering a culture of learning and continuous improvement. Our values:
- People-First: Emphasizing the importance of people in all aspects of work.
- Collaboration and Transparency: Valuing teamwork and open communication.
- Growth Mindset: Encouraging innovation and continuous improvement.
- Creating Lasting Impact: Focusing on meaningful outcomes and positive change. About the role: Bixal is seeking a Content Strategist / Information Architect for a project that supports a large-scale outreach and engagement effort, delivering strategic communications, content and creative services, digital strategy, and audience engagement across public-facing websites, applications, and social media platforms. The work is paired with the IT, cybersecurity, and data operations needed to keep that digital presence secure, reliable, and available around the clock. The program's mission is to ensure the intended audience receives timely, accurate, and accessible information about the programs, services, and policies that affect them — with content and platforms built to scale, adapt to changing needs, and hold up to federal compliance and security standards. The Content Strategist / Information Architect shapes how content is planned, structured, and organized across the program's public-facing websites and applications so that users can find, understand, and act on information efficiently. This role guides content strategy across its full lifecycle, from audience research and planning through development, ongoing management, governance, and publishing, while contributing information-architecture expertise to usability testing, content governance, and search discoverability. This is a full-time position contingent on contract award by our client, with a defined performance period of one year with two one-year option periods. This role offers you a unique opportunity to make a meaningful impact on a project that aligns with Bixal’s mission of delivering innovative, human-centered solutions. While the role has a fixed duration, we are committed to transparency and collaboration, keeping you informed about contract updates and new opportunities. At Bixal, we support your professional journey, ensuring your experience reflects our inclusive, purpose-driven culture and prepares you for future success. Location This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US. Bixal does not provide visa sponsorship. Compensation: The salary range for this role is $87,000 – $95,000. In the spirit of transparency, most offers tend to land near the midpoint of the range. We make compensation decisions thoughtfully, considering your experience, the skills you bring, and our commitment to internal equity. Fairness and transparency are core to how we operate.
Responsibilities
- Administer content strategy and information architecture across the full content lifecycle, from planning and development through management, governance, and publishing.
- Develop and maintain user personas, user stories, and journey maps for key audience segments, identifying content needs, gaps, and opportunities to inform strategy.
- Build and maintain content taxonomies, metadata schemas, and information architecture models that support findability, reuse, and consistent navigation across websites and applications.
- Define content structure and organization standards (e.g., page templates, content types, metadata tagging conventions) for content authors and editors to follow, coordinating with SEO on structural elements that support discoverability at the point of creation.
- Review content within the CMS for clarity, findability, accessibility, and usability, recommending structural, navigational, or governance improvements informed by data and user needs.
- Establish and document information-architecture standards and permissions structures that support consistent content governance and auditability.
- Ensure content structure and metadata remain consistent across distribution channels and rendering formats during publishing.
- Design and participate in usability testing, contributing IA-specific test scenarios (e.g., card sorting, tree testing, navigation tasks) and translating findings into structural recommendations.