Senior Data Architect ( Banking )

Description: Seeking a Senior Data Architect with strong banking experience to define and manage customer data use cases and segmentation strategies. Focus on translating customer and business needs into actionable data attributes and segments for effective campaign management. Requirements: Proven experience as a Data Architect or similar role in the banking sector is mandatory. Strong background in customer analytics, segmentation, and campaign measurement, with hands-on experience in designing customer campaigns. Proficient in SQL for data analysis and segmentation, with experience in customer data platforms and CRM systems. Ability to work with engineering teams to define data requirements and ensure data quality across banking products. Benefits: Opportunity to influence customer data strategies and campaign effectiveness in a leading banking environment. Collaborate with cross-functional teams to drive customer engagement and retention initiatives.