Senior Manager, Customer Marketing

About SecurityScorecard: SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint. Headquartered in New York City, our culture has been recognized by Inc Magazine as a “Best Workplace,” by Crain’s NY as a “Best Places to Work in NYC,” and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of theWorld’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital. About the Role: We are looking for a strategic and highly collaborative Senior Manager, Customer Marketing to lead our customer lifecycle, retention, and advocacy initiatives. In this role, you will be the voice of the customer within the marketing team, designing campaigns and programs that drive engagement, loyalty, cross-sell/upsell revenue, and brand advocacy. You will partner closely with Customer Success, Sales, and Product teams to ensure our customers are extracting maximum value from our offerings and turning into our biggest champions. This role inherits and scales a live program portfolio: the GRR campaign supporting our 85% gross revenue retention target, an installed-base upsell motion (Ratings → MAX, Driftnet, and TITAN), and a growing customer reference engine. You will own these from day one. This role follows a hybrid work model based on proximity to our office locations. Employees who live within 75 miles of our Midtown NYC or Downtown Austin office are required to work onsite 1–2 days per week. Employees who live outside a 75-mile radius of both offices are eligible for fully remote work. Required Qualifications: Customer Strategy & Lifecycle Marketing Own the customer journey: Map and optimize the post-purchase journey — onboarding, adoption, renewal, and expansion — including the freemium-to-paid conversion path (email drip journey and conversion optimization program currently in flight). Own the GRR campaign portfolio: Run and scale the retention programs already in motion, including the 50 Customer Forums series with Cyber Rescue Alliance, the Platform Pulse “what’s new at SSC” webinar series, the Behind the Score educational webinar series (201 registrants in its first run), Arcade clickable product demos, and the GRR Activities by Motion tracker as the operating system for all of it. Drive expansion revenue with signal-based triggers: Partner with Sales and Customer Success to build campaigns triggered by product and portfolio signals — vendor score drops, new critical vendor findings, fourth-party incidents in a customer’s ecosystem, questionnaire/assessment volume growth, approaching renewals, and usage patterns that indicate MAX, Driftnet, or TITAN fit. Convert these triggers into qualified upsell pipeline routed to CSMs and AEs, aligned to the CRO’s installed-base cross-sell motion. Reduce churn: Develop proactive retention plays for at-risk accounts — including re-engagement programs for dark or non-operationalized accounts — using customer health, engagement, and support signals to intervene before renewal risk becomes renewal loss. Advocacy, References & Community Build the reference engine: Identify, nurture, and mobilize customers for case studies, testimonials, webinars, speaking slots, and peer reviews (G2, Peerspot). Scale the current case-study pipeline (recent examples: MRS, Cedia, Axia, Sistecredito internationally; HYPR and Jappware testimonials) into a systematic program with regional coverage, and feed named references into ABM plays — one anchor customer per vertical unlocks the whole segment. Peer-to-peer selling: Run customers-only forums and roundtables where current customers present value to peers (the Cyber Rescue Alliance forum model), and place customer champions into field events, CISO dinners, and Odyssey. Foster community: Launch and manage user groups, exclusive events, and community programs — with Odyssey (our annual customer conference) as the flagship advocacy moment of the year. Cross-Functional Collaboration & Insights Sales & CS enablement: Create customer-centric collateral, EBR decks, ROI artifacts (e.g., the MAX Questionnaire ROI Calculator), and toolkits that help customer-facing teams drive adoption and secure renewals. Product marketing alignment: Act as the feedback loop between customers and Product; coordinate with PMM on release communications, the monthly product newsletter, and Scorecard Digest. AI-assisted lifecycle: Work with Marketing AI Ops to automate trigger detection and nurture (Maxine email workflows, Marketo journeys, Pocus playbooks), so lifecycle coverage scales without linear headcount. Measurement & Reporting Own the numbers: GRR (85% target), NRR, upsell/cross-sell pipeline sourced from customer marketing, reference/advocacy pipeline, customer health and NPS, webinar and forum engagement-to-expansion conversion. Data-driven optimization: Report weekly into the CMO update; analyze campaign performance per motion in the GRR tracker and continuously test and improve. Preferred Qualifications: Experience: 7+ years of marketing experience, with 3–5 years in customer marketing, lifecycle marketing, or customer success enablement — B2B SaaS strongly preferred; cybersecurity a plus. Expansion track record: Demonstrated success building signal- or trigger-based upsell campaigns that produced measurable cross-sell pipeline in an installed base. Leadership: Proven experience managing programs independently and leading cross-functional initiatives; people management experience a plus. Advocacy expertise: A strong portfolio of customer-driven content (case studies, videos) and experience managing review platforms or advocacy software. Technical proficiency: Deep knowledge of marketing automation (Marketo), CRM (Salesforce), and customer success/PLG tooling (Gainsight, Pocus, or similar); comfort working alongside AI-driven workflows (AI SDRs, automated nurture) is a differentiator. Analytical skills: Strong ability to interpret data, measure ROI, and make data-driven decisions across the customer lifecycle. Communication: Exceptional written and verbal communication, with the empathy and presence to build rapport with C-level executives and practitioners alike. Benefits: Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more! The estimated total compensation range for this position is $180,000 - $200,000 USD (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits. SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law. We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact [email protected]. Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law. SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position. #LI-DNI