PR by the Book
PR by the Book Senior Publicist
About this role
Category: Public Relations Location: We do not currently have an opening for this position, but please feel free to apply so we have your resume on file when we do. Our ideal candidate: Has been a book publicist for several years and LOVES it! Has a burning passion for landing authors on top tier press outlets and loves working with a team. Has leadership potential and is looking for growth with a successful boutique agency. Someone with passion for a job well done; who wants to be part of a caring work family for the long-term. If you are the next PR by the Book Senior Publicist, you are someone who is ready to oversee authors and lead team members in a23-year-oldthriving family-owned business in the ever-changing book world. You are a problem solver, confident, enthusiastic, ambitious, engaging, intelligent and results-oriented. An A-player with high integrity and impeccable ethics. You believe in yourself, and your ability to contribute and are laser-focused to achieve every day. Exceptional relationship and communication skills allow you to influence people. You value working from home, a flexible schedule, and working with a team of committed professionals. Who We Are: PR by the Book, LLCis a boutique publicity firm specializing in literary media relations campaigns and social media campaigns for authors and experts. We pride ourselves on offering a lifestyle company culture that includes a flexible schedule and a virtual office. A senior book publicist develops and executes PR/media campaigns for publishing houses, traditionally and self-published authors. Key book genres represented include: fiction, children’s, health/wellness, memoir, lifestyle, self-help, and business. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top tier media exposure), strategy design, and author branding consulting. We are looking for someone who, down the road, is equipped to take on the leadership/management of our publicity team.
Responsibilities
- Write press packs, experts pages, sample media questions and media pitches.
- Manage media relations campaign execution and client communication.
- Identify opportunities for contributed articles and tip lists for clients.
- Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients.
- Attend client meetings.
- Research media, newsworthy topics/events and angles/pitches online.
- Work closely with chief publicity strategist to craft and execute PR campaigns.
- Maintain communication with clients via phone, email for monthly updates and goal setting.
- Review campaign analytics with clients.
- Help authors create consistent branding.
- Attending monthly Zoom team meetings and Zoom brainstorm strategy sessions. IT Qualifications (hardware/software/applications):
- Mobile smartphone
- High Speed Internet Connection
- GoogleApps for Business (gmail, Google docs)
- Mac or PC basic skills Basic knowledge of these a plus:
- Muck Rack Leadership
- Interested in moving up to Publicity Manager
- Able to regularly spot and resolve client/campaign issues
- Consistently contributes at strategy (brainstorm) sessions
- Vocal and active at team meetings and other company functions
- Mentors team members and interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture Client Confidence