ParentPay Group
CRM & Email Marketing Manager- FTC
About this role
We’re looking for a highly capable and hands-on CRM & Email Marketing Manager to support the delivery, execution, and optimisation of CRM-driven communications across a complex, multi-brand portfolio. This is a fixed-term maternity cover role, reporting into the Senior CRM & Email Marketing Manager. The role will focus on executing high-performing email campaigns, building and optimising CRM automation, and delivering high-quality customer communication journeys. We are looking for someone with strong technical CRM and automation expertise, combined with excellent creative judgement — someone who can confidently build workflows in ClickDimensions and MS Dynamics while also creating professional, visually engaging, high-converting email communications. The ideal candidate will be comfortable executing across the full campaign lifecycle — from building automations and sales sequences to designing emails, writing compelling copy, and ensuring all communications are delivered to a high standard. Key Responsibilities Email content, design & campaign execution
- Build and execute visually engaging, high-performing email campaigns across newsletters, sales sequences, lead nurture journeys, and operational communications.
- Design professional, on-brand email layouts and content optimised for engagement and conversion.
- Write and refine compelling email copy aligned to brand tone and messaging.
- Ensure all communications are accurate, proof-read, and delivered to a high standard. Marketing automation & sales sequencing
- Build, manage, and optimise email automation workflows in ClickDimensions to support nurture journeys, onboarding, sales sequencing, and re-engagement campaigns.
- Implement best practice across segmentation, personalisation, and journey logic. Email communications coordination
- Support the planning and execution of the email communications calendar.
- Collaborate with data, web, creative, and marketing teams to ensure aligned and well-timed communications. Performance & reporting
- Monitor and report on campaign performance, including open rates, click-through rates, and conversions.
- Use insights to continuously improve campaign effectiveness and engagement. Skills, Knowledge and Expertise
- Proven experience in a CRM, email marketing, or marketing automation role (ideally B2B).
- Hands-on experience with ClickDimensions and MS Dynamics (or similar CRM platforms).
- Strong understanding of email marketing best practices, including segmentation, personalisation, and deliverability.