Give
Performance Marketing Lead
About this role
Category: NGO/Social Services Location: About Give Give enables individuals and organizations to raise and donate funds conveniently to any cause they care about, with offerings including crowdfunding, CSR services and platforms and nonprofit information. Give’s community of 2.6M+ donors support 2,800+ verified nonprofits, serving 15M+ people across the country. Give aims to bridge the gap between the people who want to make a difference through giving back and those who need support. Give is led by a team of highly passionate individuals from top-tier institutions with decades of corporate experience. What is the role? Title:Performance marketing lead Give is looking for a performance marketing leader to join us in our mission of scaling giving and making it bigger and better. We are looking for someone who can own campaigns across channels and come up with innovative ideas to drive strong ROI. This person will have complete ownership of Paid and Managed GDV for One Time Promoted and Monthly Recurring products, and will be directly accountable for delivering on ROI targets across both. What will you do?
- Plan and execute a performance marketing strategy across Meta and Google to drive GDV growth across One Time Promoted and Monthly Recurring products
- Manage CRM channels including RCS, WhatsApp and email to ensure consistent GDV delivery through owned media
- Oversee SEO execution in collaboration with content and editorial teams to drive organic GDV contribution
- Manage stakeholder relations, and ensure all billing and compliance requirements across channels are met accurately and on time
- Develop and manage digital prospecting and remarketing campaigns across paid channels
- Manage budgets across all digital channels to drive strong return on investment and efficient CAC
- Identify and test new channels to continue to meet or exceed established critical metrics
- Own data analysis across all performance channels and share structured insights on a regular cadence with creative, content and leadership teams to inform campaign strategy and creative iteration What are we looking for?
- 5+ years of experience in leading marketing teams, preferably in a related industry
- A marketing, business or technology degree or equivalent, MBA is a plus
- Experience running successful marketing campaigns across channels FB, Insta, Adwords etc
- A data-driven and analytical approach with solid knowledge of web analytics Out-of-the-box thinking and a bias for action
- Excellent presentation, written, and verbal communication skills What will you get?